Back to Stores
Fulton Fish Market homepage screenshot

Fulton Fish Market

fultonfishmarket.com
77/100
EcomScout

Fulton Fish Market receives an EcomScout Rating of S (77/100), ranking #104 out of 138,471 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 2.5M visits per year with estimated revenue of $182.7K - $456.7K/mo. It offers 245 products at an average price of $44.

Store descriptionFulton Fish Market offers the best assortment of high-quality seafood online. Get seafood delivered straight to your door from Fulton Fish Market. One Taste and You'll Be Hooked!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$182.7K - $456.7K/mo
Est. Traffic/mo
206.6K
Products
245
Top Market
US (77%)
Top Channel
Search (55%)
Trustpilot
4.6/5 (11,497)

Store Intelligence Summary

Traffic breakdown: Search 55%, Paid Referrals 18%, Direct 17%, Social 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $44 (range: $13 – $211). Mid-range pricing strategy.

Ad spend: Estimated $53.9K/mo in paid search ($646.3K/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Customer trust: Trustpilot score 4.6/5 based on 11,497 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (77%), NG (3%), CA (2%).

Best-selling product: Fulton's Finest Atlantic Salmon Portion - 1ct ($13.99). Other top sellers include Fulton's Finest Wild Colossal Dry Sea Scallops - 1lb, Wild Atlantic Cod Portion - 1ct, Rainbow Trout Fillet - 1ct.

How is the EcomScout Rating calculated? The S grade (77/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$14.1M/mo
Total Stores
1,110
Avg Revenue
$13K/mo
Top 10% Threshold
$131K/mo

Competition Breakdown

35%
33%
10%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $14M/month across 1,110 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $131K+/month
  • This store outperforms 90% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 145 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.6%
Pages/Visit
2.5
Avg. Time on Site
35s
Avg. Product Price
$44

Range: $13 - $211

Rating Breakdown

Trustpilot100/100
Marketing Efficiency89/100
Business Quality76/100
Revenue Performance71/100
Traffic Growth65/100

Traffic Sources

Search55.2%
Paid Referrals17.6%
Direct17.2%
Social3.1%
Mail2.9%
Referrals0.6%

Marketing & Ad Spend

Monthly Ad Spend

$54K

Google Ads estimate

Yearly Ad Budget

$646K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fishEasy232K$0.24$107
caviar195K$0.49$7.3K
fish market near me127K--
seafood58K$1.22$26.3K
lox40K$0.31$13

Trustpilot Rating

4.6

11,497 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
77.0%
🇳🇬Nigeria
3.2%
🇨🇦Canada
2.2%
🇬🇧United Kingdom
2.0%
🇮🇳India
1.9%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

fulton fish marketcaviarswordfishcod fishhow to cook mussels

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Stamped.io Product ReviewsStamped.ioStamped.ioTrustpilotTrustpilot

Video

YouTube

A/B Testing

Google OptimizeGoogle Optimize

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Fulton Fish Market

Is Fulton Fish Market a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fulton Fish Market is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Fulton Fish Market safe to buy from? Is it a scam?

Fulton Fish Market has a Trustpilot rating of 4.6/5 based on 11,497 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (77/100).

What is Fulton Fish Market's EcomScout rating and what does it mean?

Fulton Fish Market has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fulton Fish Market generate?

Fulton Fish Market receives approximately 2.5M visits per year with estimated monthly revenue of $182.7K - $456.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fulton Fish Market use?

We detected 2 Shopify apps on Fulton Fish Market, including Klaviyo Reviews, Sitemap. The store uses the "Fulton-fish-market-3.0/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fulton Fish Market. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fulton Fish Market Shopify store analysis • Specialty FoodsFood & Beverage • Likely Dropshipper • Rating: S

Last updated: