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62/100
EcomScout

Gainful receives an EcomScout Rating of S (62/100), ranking #3,384 out of 138,586 Shopify stores we track. This Wellness Healthcare store attracts 1.3M visits per year with estimated revenue of $66.3K - $154.6K/mo. It offers 47 products at an average price of $37.

Store descriptionSupplements that elevate your everyday performance. Clean. Customizable. Highly delicious. Everything we do is backed by science and designed with your goals in mind.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$66.3K - $154.6K/mo
Est. Traffic/mo
106.0K
Products
47
Top Market
US (37%)
Top Channel
Search (55%)
Trustpilot
3.1/5 (914)

Store Intelligence Summary

Traffic breakdown: Search 55%, Direct 38%, Mail 4%, Referrals 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $37 (range: $3 – $169). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $4.8K/mo in paid search ($57.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 914 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (37%), NG (7%), VN (6%).

Best-selling product: Everyday Plant Protein ($38.99). Other top sellers include Everyday Whey Protein, Nift: Lean Whey Starter Bundle (x1), Nift: Lean Whey Starter Bundle (x2).

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$53.9M/mo
Total Stores
2,068
Avg Revenue
$26K/mo
Top 10% Threshold
$263K/mo

Competition Breakdown

26%
27%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,068 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $263K+/month
  • This store outperforms 90% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 540 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.6%
Pages/Visit
2.6
Avg. Time on Site
1m 24s
Avg. Product Price
$37

Range: $3 - $169

Rating Breakdown

Business Quality76/100
Trustpilot65/100
Revenue Performance61/100
Marketing Efficiency60/100
Traffic Growth55/100

Traffic Sources

Search54.6%
Direct37.7%
Mail4.3%
Referrals1.8%
Social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$57K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
protein powder46K$0.37$191
pre workout28K$1.08$24.4K
hydration16K$0.71$930
gainfulEasy11K--
bodybuilding.com9K$0.31$508

Trustpilot Rating

3.1

914 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
37.1%
🇳🇬Nigeria
7.1%
🇻🇳Vietnam
5.8%
🇮🇳India
5.5%
🇬🇧United Kingdom
5.4%
0

Shopify Theme

Detecting theme...

Top Keywords

gainfulgainful supplementsdoes whey protein powder contain lactosegainful collagen whey proteingainful pre-workout

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Subscriptions

SkioReChargeReCharge Subscriptions

CDN

jsDelivrAWS CloudFrontCloudflare

JavaScript

jQuery

Sales Channels

Shop

Payment

Shopify Payments

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

70
$8.68+7%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

69
$9.99+21%
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

69
$9.95+24%
Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

68
$7.47+7%
See all trending Wellness products

Frequently Asked Questions About Gainful

Is Gainful a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Gainful is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Gainful safe to buy from? Is it a scam?

Gainful has a Trustpilot rating of 3.1/5 based on 914 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).

What is Gainful's EcomScout rating and what does it mean?

Gainful has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Gainful generate?

Gainful receives approximately 1.3M visits per year with estimated monthly revenue of $66.3K - $154.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Gainful use?

We detected 1 Shopify apps on Gainful, including Klaviyo Reviews. The store uses the "shopify-theme/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Gainful. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Gainful Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: S

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