Fussy
getfussy.comAs seen on Dragons' Den. Fussy is the UK's highest rated refillable natural deodorant with plastic-free refills and clean effective ingredients that actually work. Backed by science it will keep you smelling fresh for over 24 hours.
Bath & Body Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bath & Body market generates $7M/month across 472 stores
- •17% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Bath & Body stores earn $175K+/month
- •This store outperforms 92% of Bath & Body competitors
- •Low average order value ($0) — consider bundling or upsells
- •82 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Tropic Tonic Starter Pack
$15.00
#2Coconut Milk Starter Pack
$15.00
#3Parma Violets Starter Pack
$15.00
#4Wide Eyed Starter Pack
$15.00
#5Lavender Fields Starter Pack
$15.00
#6Night Tales Starter Pack
$15.00
#7Jasmine Bloom Starter Pack
$15.00
#8Wavy Days Starter Pack
$15.00
#9Wilderness Refill Pack
$18.00
#10Coconut Milk Refill Pack
$18.00
Range: $8 - $31
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6K
Google Ads estimate
Yearly Ad Budget
$76K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| deodorantEasy | 43K | $5.56 | $3.3K |
| best deodorant for men | 6K | $1.42 | $55 |
| best deodorant for women | 4K | $0.98 | $155 |
| best deodorant | 2K | - | - |
| best natural deodorant | 2K | $1.12 | $1.4K |
Trustpilot Rating
42,224 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
CookieYes GDPR Cookie Banner
Klaviyo ReviewsE-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag Manager
HotjarReviews
Sales Channels
Customer Support
CDN
AWS CloudFrontSimilar Stores
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Frequently Asked Questions About Fussy
Is Fussy a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Fussy is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Fussy safe to buy from? Is it a scam?
Fussy has a Trustpilot rating of 4.8/5 based on 42,224 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).
What is Fussy's EcomScout rating and what does it mean?
Fussy has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Fussy generate?
Fussy receives approximately 11.4M visits per year with estimated monthly revenue of $473.7K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Fussy use?
We detected 2 Shopify apps on Fussy, including CookieYes GDPR Cookie Banner, Klaviyo Reviews. The store uses the "fussy-shopify-theme/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bath & Body store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Fussy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bath & Body store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.