Traffic breakdown: Direct 33%, SearchOrganic 13%, SocialPaid 13%, SearchPaid 11%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $31. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $5.0K/mo in paid search ($59.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (51%), NO (11%), NL (6%).
Best-selling product: Ceylon Cinnamon 7200mg Equivalent with MCT Oil ($59.99). Other top sellers include The Lost Spice of Life, 2 Month Ceylon Cinnamon Supply, 1 Month Ceylon Cinnamon Supply.
How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.