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Nuku

getnuku.com
B+
49/100
EcomScout

Nuku receives an EcomScout Rating of B+ (49/100), ranking #57,383 out of 1,190,700 Shopify stores we track. This Sleep and Breathing Aids Health & Wellness store attracts 65.0K visits per year with estimated revenue of $4.5K - $8.9K/mo. It offers 9 products at an average price of €29.

Analysis by EcomScout Research Team · How we calculate ratings

Sleep and Breathing AidsHealth & WellnessNasal Strips and Mouth Tape
Est. Revenue/mo
$4.5K - $8.9K/mo
Est. Traffic/mo
5.4K
Products
9
Top Market
FI (75%)
Top Channel
N/A
Trustpilot
4.8/5 (62)

Store Intelligence Summary

Product pricing: Average price of €29 (range: €3 – €65) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.8/5 based on 62 reviews. Excellent reputation — customers rate this store highly.

Top markets: FI (75%), US (23%), GB (3%).

Best-selling product: Nuku Sleep Mouth Tape (€34.99). Other top sellers include Nuku Sleep Trial Kit, Hajji Muhis x Nuku Active Nasal Strip, Nuku Sleep Nasal Strips.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sleep and Breathing Aids Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$311K/mo
Total Stores
2
Avg Revenue
$155K/mo
Top 10% Threshold
$273K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Sleep and Breathing Aids market generates $0M/month across 2 stores
  • •50% are enterprise stores (>$100K/mo) — competitive market
  • •This store outperforms 43% of Sleep and Breathing Aids competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Sleep and Breathing Aids

Shop175%Loox Photo Reviews125%Klaviyo: Email Marketing & SMS100%ReCharge Subscriptions75%

Best Selling Products

Nuku virtual gift card#1

Nuku virtual gift card

€10≈ $11

Nuku Sleep Mouth Tape#2

Nuku Sleep Mouth Tape

€34.99≈ $38

Shipping Protection#3

Shipping Protection

€2.50≈ $2.73

Nuku Sleep Trial Kit#4

Nuku Sleep Trial Kit

€19.99≈ $22

Hajji Muhis x Nuku Active Nasal Strip#5

Hajji Muhis x Nuku Active Nasal Strip

€30≈ $33

Nuku Sleep Nasal Strips#6

Nuku Sleep Nasal Strips

€34.99≈ $38

Nuku Sleep Duo#7

Nuku Sleep Duo

€64.99≈ $71

BEAST x Nuku Active Nasal Strip#8

BEAST x Nuku Active Nasal Strip

€34.99≈ $38

Nuku Active Nasal Strips#9

Nuku Active Nasal Strips

€29.99≈ $33

Analyzing...
Bounce Rate
40.2%
Pages/Visit
2.3
Avg. Time on Site
1m 8s
Avg. Product Price
€29

≈ $32 USD

Range: €3 - €65

Rating Breakdown

Trustpilot85/100
Business Quality76/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.8

62 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇮Finland
74.6%
🇺🇸United States
22.6%
🇬🇧United Kingdom
2.8%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ShopLoox Photo Reviews4.9Klaviyo: Email Marketing & SMSPre-OrderCountdown TimerBlockKachingbundlesBundle Builder

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Frequently Asked Questions About Nuku

Is Nuku a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nuku is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Nuku safe to buy from? Is it a scam?

Nuku has a Trustpilot rating of 4.8/5 based on 62 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is Nuku's EcomScout rating and what does it mean?

Nuku has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Nuku generate?

Nuku receives approximately 65.0K visits per year with estimated monthly revenue of $4.5K - $8.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nuku use?

We detected 8 Shopify apps on Nuku, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sleep and Breathing Aids store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nuku. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleep and Breathing Aids store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nuku Shopify store analysis • Sleep and Breathing Aids • Health & Wellness • Likely Dropshipper • Rating: B+

Last updated: August 4, 2026

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