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47/100
EcomScout

Noom receives an EcomScout Rating of B+ (47/100), ranking #12,937 out of 145,853 Shopify stores we track. This Wellness Healthcare store attracts 343.1K visits per year with estimated revenue of $6.8K - $15.9K/mo. It offers 7 products at an average price of $209.

Store descriptionNoom.pl

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.8K - $15.9K/mo
Est. Traffic/mo
28.6K
Products
7
Top Market
PL (100%)
Top Channel
Social (97%)
Trustpilot
4.5/5 (66,283)

Store Intelligence Summary

Traffic breakdown: Social 97%, Search 2%, Direct 2%. Social-dominant traffic points to an influencer or ad-driven model.

Product pricing: Average price of $209 (range: $127 – $279). Positioned in the premium segment.

Customer trust: Trustpilot score 4.5/5 based on 66,283 reviews. Excellent reputation — customers rate this store highly.

Top markets: PL (100%).

Best-selling product: Masażer Łydek Noom FlowEMS ($199.00). Other top sellers include Poduszka podróżna Noom, Poduszka ortopedyczna Noom OrthoSen.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$54.3M/mo
Total Stores
2,216
Avg Revenue
$24K/mo
Top 10% Threshold
$261K/mo

Competition Breakdown

26%
26%
13%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,216 stores
  • 25% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $261K+/month
  • This store outperforms 91% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 562 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
84.4%
Pages/Visit
1.3
Avg. Time on Site
1m 5s
Avg. Product Price
$209

Range: $127 - $279

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth45/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

Social96.5%
Search1.9%
Direct1.5%

Trustpilot Rating

4.5

66,283 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇵🇱Poland
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

noomnoomems cenanoom.plperseusz e-commerce kamil michnanoom.pl firma

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Analytics

Microsoft Clarity

Email Marketing

OmnisendOmnisend

CDN

AWS CloudFrontjsDelivr

Shopify App

17trackBlock

Payment

Shopify Payments

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

99
$84.50+163%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

95
$8.99+174%
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

93
$27.95+320%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

93
$8.49+165%
See all trending Wellness products

Frequently Asked Questions About Noom

Is Noom a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Noom is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Noom safe to buy from? Is it a scam?

Noom has a Trustpilot rating of 4.5/5 based on 66,283 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).

What is Noom's EcomScout rating and what does it mean?

Noom has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Noom generate?

Noom receives approximately 343.1K visits per year with estimated monthly revenue of $6.8K - $15.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Noom use?

We detected 1 Shopify apps on Noom, including 17TRACK Order Tracking. The store uses the "SPEED-FIX-PHASES-1-5-DEV 2026-05-15" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Noom. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Noom Shopify store analysis • WellnessHealthcare • Unlikely Dropshipper • Rating: B+

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