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Gibson homepage screenshot
72/100
EcomScout Rating
Rank #475 of 125,164
Products
2.5K+
Category Rank
#153
in Hobby

Hobby Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.2M/mo
Total Stores
758
Avg Revenue
$11K/mo
Top 10% Threshold
$165K/mo

Competition Breakdown

14%
35%
25%
10%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hobby market generates $8M/month across 758 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Hobby stores earn $165K+/month
  • This store outperforms 93% of Hobby competitors
  • Low average order value ($0) — consider bundling or upsells
  • 118 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.3%
Pages/Visit
3.7
Avg. Time on Site
2m
Avg. Product Price
$2191

Range: $529 - $6499

Rating Breakdown

Marketing Efficiency85/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth65/100
Trustpilot45/100

Traffic Sources

Search64.9%
Direct24.9%
Social5.1%
Referrals2.7%
Mail1.6%
Paid Referrals0.7%

Marketing & Ad Spend

Monthly Ad Spend

$37K

Google Ads estimate

Yearly Ad Budget

$449K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gibsonEasy54K$0.86$3.1K
guitar strings37K$0.44$660
epiphoneEasy27K$0.53$49
gibson les paulEasy21K$0.74$1.3K
gibson guitarsEasy19K$0.84$2.0K

Trustpilot Rating

1.5

69 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
45.8%
🇬🇧United Kingdom
7.2%
🇨🇦Canada
3.3%
🇦🇺Australia
2.8%
🇧🇪Belgium
2.8%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

gibsonepiphonegibson guitarsgibson les paulles paul

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Fonts

Google Fonts

Reviews

Yotpo Reviews & UGCYotpo

Product Recommendations

Frequently Bought Together

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Frequently Asked Questions About Gibson

Is Gibson a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Gibson is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Gibson safe to buy from? Is it a scam?

Gibson has a Trustpilot rating of 1.5/5 based on 69 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (72/100).

What is Gibson's EcomScout rating and what does it mean?

Gibson has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Gibson generate?

Gibson receives approximately 14.5M visits per year with estimated monthly revenue of $6.0M - $13.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Gibson use?

We detected 1 Shopify apps on Gibson, including C: Mega Menu. The store uses the "[DEV] EM0422 - Career page updates" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hobby store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Gibson. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hobby store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Gibson Shopify store analysis • HobbyNiche • Unlikely Dropshipper • Rating: S

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