Giftbox Boutique
giftboxboutique.co.nzGiftbox Boutique receives an EcomScout Rating of S (69/100), ranking #5,208 out of 1,188,149 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 330.2K visits per year with estimated revenue of $27.8K - $55.5K/mo. It offers 741 products at an average price of NZ$45.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 63%, paid 27%, direct 10%.
Product pricing: Average price of NZ$45 (range: NZ$4 – NZ$280) — ≈ $27 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $469/mo in paid search ($5.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.9/5 based on 14,029 reviews. Excellent reputation — customers rate this store highly.
Top markets: NZ (73%), US (12%), AU (6%).
Best-selling product: The Pure Gold (NZ$110). Other top sellers include The Winter Warmer, The Get Well Soon, Build Your Own Gift Box!.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $40M/month across 13,086 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $54K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •781 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1The Pure Gold
NZ$110≈ $67
#2The Winter Warmer
NZ$120≈ $73
#3The Get Well Soon
NZ$80≈ $49
#4Build Your Own Gift Box!
NZ$20≈ $12
#5The Home Luxuries
NZ$280≈ $171
#6The Welcome Home
NZ$140≈ $85
#73 Little Birds Chocolate Hokey Pokey 120g
NZ$9.99≈ $6.09
#83 Little Birds Chocolate Caramel Pretzel Clusters 120g
NZ$9.99≈ $6.09
#9Bailey + Gray Stemless Champagne Flutes 300ml (Set of 2)
NZ$24.99≈ $15
#10Bailey + Gray Stemless Wine Glass 542ml (Set of 2)
NZ$24.99≈ $15
≈ $27 USD
Range: NZ$4 - NZ$280
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$469
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| delivery gifts | 750 | $1.77 | $1.4K |
| gift baskets new zealandEasy | 260 | $2.85 | $12 |
| nz gift baskets | 180 | $1.43 | $3 |
| new zealand gifts | 180 | $0.73 | $56 |
| wine gifts nz | 133 | - | - |
Trustpilot Rating
14,029 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Giftbox Boutique
Is Giftbox Boutique a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Giftbox Boutique is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Giftbox Boutique safe to buy from? Is it a scam?
Giftbox Boutique has a Trustpilot rating of 4.9/5 based on 14,029 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).
What is Giftbox Boutique's EcomScout rating and what does it mean?
Giftbox Boutique has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Giftbox Boutique generate?
Giftbox Boutique receives approximately 330.2K visits per year with estimated monthly revenue of $27.8K - $55.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Giftbox Boutique use?
We detected 6 Shopify apps on Giftbox Boutique, including Gorgias, Trustpilot, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Giftbox Boutique. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.