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gingerlilly.com.au

gingerlilly.com.au
A
52/100
EcomScout

gingerlilly.com.au receives an EcomScout Rating of A (52/100), ranking #42,481 out of 1,190,454 Shopify stores we track. This Sleepwear Fashion & Apparel store attracts 654.9K visits per year with estimated revenue of $67.9K - $147.1K/mo. It offers 286 products at an average price of A$137.

Analysis by EcomScout Research Team · How we calculate ratings

SleepwearFashion & ApparelLoungewear
Est. Revenue/mo
$67.9K - $147.1K/mo
Est. Traffic/mo
54.6K
Products
286
Top Market
AU (85%)
Top Channel
organic (44%)

Store Intelligence Summary

Traffic breakdown: organic 44%, direct 21%, referral 14%, paid 13%.

Product pricing: Average price of A$137 (range: A$50 – A$160) — ≈ $90 USD. Mid-range pricing strategy.

00

Top markets: AU (85%), US (7%), IN (6%).

Best-selling product: Colette Biscuit Plush Robe (A$129.95). Other top sellers include Desiré Grey Long Plush Robe, Imogin Pink Plush Robe, Estelle Butterfly Silky Satin Set .

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sleepwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$858K/mo
Total Stores
233
Avg Revenue
$4K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

26%
45%
20%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Sleepwear market generates $1M/month across 233 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •71% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Sleepwear stores earn $35K+/month
  • •This store outperforms 90% of Sleepwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Sleepwear

Block84%Shop82%Judge.me Product Reviews49%Klaviyo: Email Marketing & SMS46%

Best Selling Products

Gingerlilly Sleepwear eGift Card#1

Gingerlilly Sleepwear eGift Card

A$50≈ $33

Colette Biscuit Plush Robe#2

Colette Biscuit Plush Robe

A$129.95≈ $86

Desiré Grey Long Plush Robe#3

Desiré Grey Long Plush Robe

A$129.95≈ $86

Imogin Pink Plush Robe#4

Imogin Pink Plush Robe

A$129.95≈ $86

Estelle Butterfly Silky Satin Set #5

Estelle Butterfly Silky Satin Set 

A$111.96≈ $74

Grace Bamboo PJ Set#6

Grace Bamboo PJ Set

A$139.95≈ $92

Grace Bamboo PJ Set#7

Grace Bamboo PJ Set

A$139.95≈ $92

Grace Bamboo PJ Set#8

Grace Bamboo PJ Set

A$139.95≈ $92

Grace Bamboo PJ Set#9

Grace Bamboo PJ Set

A$139.95≈ $92

Elmira Blue Bamboo PJ set#10

Elmira Blue Bamboo PJ set

A$139.95≈ $92

Analyzing...
Bounce Rate
53.1%
Pages/Visit
3.7
Avg. Time on Site
1m 2s
Avg. Product Price
A$137

≈ $90 USD

Range: A$50 - A$160

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Marketing Efficiency7/100

Traffic Sources

organic44.4%
direct20.7%
referral13.5%
paid12.7%
social0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
84.5%
🇺🇸United States
6.8%
🇮🇳India
5.8%
🇭🇰Hong Kong
2.2%
🇬🇧United Kingdom
0.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ShopStamped.io Product ReviewsKlaviyo: Email Marketing & SMSGorgiasBack in StockCountdown TimerWishlist PlusBlockPre-Order

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Trending Sleepwear Products

Products gaining popularity in Sleepwear right now, based on Amazon & Google Trends data.

Ekouaer

Ekouaer

68
$9.99+41%
Hanes

Hanes

67
$25.99+41%
Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL

Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL

66
$9.99+41%
KFUBUO

KFUBUO

65
$25.99+41%
See all trending Sleepwear products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

Start Tracking

Frequently Asked Questions About gingerlilly.com.au

Is gingerlilly.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, gingerlilly.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is gingerlilly.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for gingerlilly.com.au. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is gingerlilly.com.au's EcomScout rating and what does it mean?

gingerlilly.com.au has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does gingerlilly.com.au generate?

gingerlilly.com.au receives approximately 654.9K visits per year with estimated monthly revenue of $67.9K - $147.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does gingerlilly.com.au use?

We detected 9 Shopify apps on gingerlilly.com.au, including Shop, Stamped.io Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sleepwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against gingerlilly.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

gingerlilly.com.au Shopify store analysis • Sleepwear • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: August 10, 2026

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