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71K/yr$8K/mo
B+
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71K/yr• Meal Delivery
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Goalplans

goalplans.com
B+
40/100
EcomScout

Goalplans receives an EcomScout Rating of B+ (40/100), ranking #130,877 out of 1,206,049 Shopify stores we track. This Meal Delivery Food & Beverage store attracts 93.6K visits per year with estimated revenue of $1.2K - $2.5K/mo. It offers 76 products at an average price of £7.

Analysis by EcomScout Research Team · How we calculate ratings

Meal DeliveryFood & BeverageReady Meals
Est. Revenue/mo
$1.2K - $2.5K/mo
Est. Traffic/mo
7.8K
Products
76
Top Market
GB (100%)
Top Channel
direct (71%)
Trustpilot
2.3/5 (137)

Store Intelligence Summary

Traffic breakdown: direct 71%, referral 16%, organic 9%.

Product pricing: Average price of £7 (range: £1 – £85) — ≈ $9.07 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 2.3/5 based on 137 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: Sausage, Bean & Potato Pot (£3.99). Other top sellers include D*MN GOOD Cookies, High Protein Mighty Meaty Pizza, Satay Chicken & Rice Pot.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Meal Delivery Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$3.2M/mo
Total Stores
478
Avg Revenue
$7K/mo
Top 10% Threshold
$91K/mo

Competition Breakdown

21%
37%
24%
8%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Meal Delivery market generates $3M/month across 478 stores
  • •9% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Meal Delivery stores earn $91K+/month
  • •This store outperforms 93% of Meal Delivery competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Meal Delivery

Shop35%Block34%Advanced Predictive Search28%Klaviyo: Email Marketing & SMS23%

Best Selling Products

Sausage, Bean & Potato Pot#1

Sausage, Bean & Potato Pot

£3.99≈ $5.07

D*MN GOOD Cookies#2

D*MN GOOD Cookies

£1.50≈ $1.91

High Protein Mighty Meaty Pizza#3

High Protein Mighty Meaty Pizza

£3.99≈ $5.07

Satay Chicken & Rice Pot#4

Satay Chicken & Rice Pot

£3.99≈ $5.07

High Protein Cheeseburger Pizza#5

High Protein Cheeseburger Pizza

£3.99≈ $5.07

Peperami Salami & Cheese Snack Box#6

Peperami Salami & Cheese Snack Box

£1.50≈ $1.91

Chicken & Chorizo Paella Pot#7

Chicken & Chorizo Paella Pot

£3.99≈ $5.07

Olly's Pretzel Thins#8

Olly's Pretzel Thins

£1.19≈ $1.51

Cajun Beef & Rice Pot#9

Cajun Beef & Rice Pot

£3.99≈ $5.07

Sweet Chilli Chicken & Rice Pot#10

Sweet Chilli Chicken & Rice Pot

£3.99≈ $5.07

Analyzing...
Bounce Rate
60.7%
Pages/Visit
2.9
Avg. Time on Site
4m 18s
Avg. Product Price
£7

≈ $9.07 USD

Range: £1 - £85

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot50/100
Revenue Performance22/100

Traffic Sources

direct71.0%
referral15.9%
organic8.7%
paid0.0%
social0.0%

Trustpilot Rating

2.3

137 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ReCharge SubscriptionsShopGorgiasTrustpilot3.5Yotpo Reviews & UGCKlaviyo: Email Marketing & SMSWidgetReeview

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Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Goalplans

Is Goalplans a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Goalplans is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Goalplans safe to buy from? Is it a scam?

Goalplans has a Trustpilot rating of 2.3/5 based on 137 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (40/100).

What is Goalplans's EcomScout rating and what does it mean?

Goalplans has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Goalplans generate?

Goalplans receives approximately 93.6K visits per year with estimated monthly revenue of $1.2K - $2.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Goalplans use?

We detected 8 Shopify apps on Goalplans, including ReCharge Subscriptions, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Meal Delivery store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Goalplans. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Meal Delivery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Goalplans Shopify store analysis • Meal Delivery • Food & Beverage • Unlikely Dropshipper • Rating: B+

Last updated: August 9, 2026

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