Traffic breakdown: Search 73%, Direct 12%, Referrals 6%, Social 6%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of NZ$10 (range: NZ$2 – NZ$50) — ≈ $5.91 USD. Budget-friendly positioning targeting volume sales.
Top markets: NZ (100%).
Best-selling product: Gift Box (NZ$50). Other top sellers include QB's Crunchy Cheese Snack, Big Nuts Raw Mixed Nuts, Big Nuts Honey Roasted Cashews.
How is the EcomScout Rating calculated? The C grade (23/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.