Traffic breakdown: organic 31%, direct 30%, referral 9%, social 6%.
Product pricing: Average price of NGN 508,500 (range: NGN 150,000 – NGN 800,000). Positioned in the premium segment.
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Top markets: NG (100%).
Best-selling product: KINGS MASCOT DENIM JORTS (NGN 640,000). Other top sellers include TANK TOP, GC PORTUGAL, GC BLACK JERSEY.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.