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Good State

goodstate.com
47/100
EcomScout

Good State receives an EcomScout Rating of B+ (47/100), ranking #43,224 out of 954,933 Shopify stores we track. This Supplements Health & Wellness store attracts 184.7K visits per year with estimated revenue of $8.9K - $17.8K/mo. It offers 90 products at an average price of $23.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.9K - $17.8K/mo
Est. Traffic/mo
15.4K
Products
90
Top Market
US (100%)
Top Channel
direct (38%)
Trustpilot
3.2/5 (15)

Store Intelligence Summary

Traffic breakdown: direct 38%, organic 10%.

Product pricing: Average price of $23 (range: $8 – $100). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $228/mo in paid search ($2.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 15 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: Ionic Woman | Women's Liquid Ionic Multi-Mineral ($30.99). Other top sellers include Liquid Ionic Calcium & Magnesium Supplement, Betaine HCL Mineral Supplement, Milk Thistle Extract Supplement [80% silymarin].

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$12.8M/mo
Total Stores
4,848
Avg Revenue
$3K/mo
Top 10% Threshold
$40K/mo

Competition Breakdown

34%
40%
18%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $13M/month across 4,848 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $40K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 239 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
11.2%
Pages/Visit
7.8
Avg. Time on Site
5m 20s
Avg. Product Price
$23

Range: $8 - $100

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot50/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

direct38.4%
organic10.5%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$228

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
trace mineralsEasy7K$0.75$1.2K
colloidal mineralsEasy480$0.68$121
mineralifeEasy260--
ionic magnesiumEasy220$0.42$50
good state health solutions110--

Trustpilot Rating

3.2

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Good State

Is Good State a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Good State is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Good State safe to buy from? Is it a scam?

Good State has a Trustpilot rating of 3.2/5 based on 15 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (47/100).

What is Good State's EcomScout rating and what does it mean?

Good State has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Good State generate?

Good State receives approximately 184.7K visits per year with estimated monthly revenue of $8.9K - $17.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Good State use?

We detected 8 Shopify apps on Good State, including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Good State. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Good State Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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