GoPlay Cosmetics
goplaycosmetics.comCustom DIY Lipstick Maker by GoPlay Cosmetics – Create your perfect shade. Clean. Vegan. Cruelty-Free.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1LipsKit™ Complete: Your personal lipstick maker
$89.99
#2Shipping Protection
$2.00
#3LipsKit™ - Super Saver Bundle - SAVE 34%
$123.00
#4LIPSKIT Bullet - Refills for the lipstick maker (Single)
$19.00
#5Purple Bullet - Extended Color Pallet for the LIPSKIT
$19.00
#6Reusable Pots with built-in lip brush for the LIPSKIT (Set of 5)
$29.99
#7LIPSKIT Shimmer Add-ons -Original Collection
$23.00
#8LIPSKIT Bullets - 5 refills for the lipstick maker (Bundle)
$49.99
#9Moisture Drops for the LIPSKIT
$23.00
#10Silicon Spatula - for easy mixing of your custom LIPSKIT lip colors
$5.00
Range: $2 - $150
Rating Breakdown
Traffic Sources
Trustpilot Rating
23 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
GOAFFPRO ‑ Affiliate Marketing
Slick ‑ Multi Announcement Bar0
Klaviyo Reviews
Judge.me Ali Reviews Importer
Checkout Buddy
Quake AI Chadbot: Fastest Ever0E-commerce Platform
ShopifyEmail Marketing
JavaScript
CDN
AWS CloudFrontVideo
Sales Channels
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Frequently Asked Questions About GoPlay Cosmetics
Is GoPlay Cosmetics a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, GoPlay Cosmetics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is GoPlay Cosmetics safe to buy from? Is it a scam?
GoPlay Cosmetics has a Trustpilot rating of 2.1/5 based on 23 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (51/100).
What is GoPlay Cosmetics's EcomScout rating and what does it mean?
GoPlay Cosmetics has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does GoPlay Cosmetics generate?
GoPlay Cosmetics receives approximately 677.4K visits per year with estimated monthly revenue of $37.8K - $88.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does GoPlay Cosmetics use?
We detected 6 Shopify apps on GoPlay Cosmetics, including GOAFFPRO ‑ Affiliate Marketing, Slick ‑ Multi Announcement Bar, Klaviyo Reviews and more. The store uses the "[OCU] Dawn - Client review 29-01-2024 - ATC h..." Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against GoPlay Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.