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Graco homepage screenshot
69/100
EcomScout Rating
Rank #889 of 125,267
Products
N/A
Category Rank
#14
in Baby Gear

Baby Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
241
Avg Revenue
$29K/mo
Top 10% Threshold
$215K/mo

Competition Breakdown

26%
32%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Gear market generates $7M/month across 241 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Baby Gear stores earn $215K+/month
  • This store outperforms 86% of Baby Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 63 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.9%
Pages/Visit
3.7
Avg. Time on Site
2m 16s

Rating Breakdown

Business Quality80/100
Marketing Efficiency80/100
Revenue Performance76/100
Traffic Growth65/100
Trustpilot40/100

Traffic Sources

Search66.2%
Direct16.8%
Referrals5.6%
Social4.3%
Mail2.8%
Paid Referrals0.9%

Marketing & Ad Spend

Monthly Ad Spend

$13K

Google Ads estimate

Yearly Ad Budget

$156K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gracoEasy27K$0.21$15.3K
graco car seatEasy10K$0.59$1.8K
graco pack n playEasy7K$0.47$1.2K
pack n playEasy5K$0.38$827
baby bassinetEasy5K$0.59$922

Trustpilot Rating

1.7

33 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.2%
🇨🇦Canada
1.4%
🇬🇧United Kingdom
1.2%
🇲🇽Mexico
1.1%
🇵🇭Philippines
0.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

gracograco extend2fitgraco pack n playgraco 4evergraco 4ever dlx

Tech Stack & Apps

CDN

Cloudflare

Trending Baby Gear Products

Products gaining popularity in Baby Gear right now, based on Amazon & Google Trends data.

Ingenuity 3D Mini Convenience Stroller – Lightweight Stroller with Compact Fold, Multi-Position Recline, Canopy with Pop Out Sun Visor and More – Umbrella Stroller for Travel and More, Gray

Ingenuity 3D Mini Convenience Stroller – Lightweight Stroller with Compact Fold, Multi-Position Recline, Canopy with Pop Out Sun Visor and More – Umbrella Stroller for Travel and More, Gray

75
$69.99+24%
GoodBaby 5" Baby Monitor with Camera and Audio, No WiFi Secure Camera, 30-Hour Battery, Remote PTZ, Auto Night Vision, Room Temperature, Two-Way Audio,Lullabies,960 ft Range

GoodBaby 5" Baby Monitor with Camera and Audio, No WiFi Secure Camera, 30-Hour Battery, Remote PTZ, Auto Night Vision, Room Temperature, Two-Way Audio,Lullabies,960 ft Range

71
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HelloBaby No WiFi Baby Monitor 5" Screen 30-Hour Battery Pan-Tilt-Zoom Video Upgrade with Camera and Audio, Night Vision, VOX, 2-Way Talk, 8 Lullabies and 1000ft Range, HB6550

HelloBaby No WiFi Baby Monitor 5" Screen 30-Hour Battery Pan-Tilt-Zoom Video Upgrade with Camera and Audio, Night Vision, VOX, 2-Way Talk, 8 Lullabies and 1000ft Range, HB6550

70
$63.15+15%
Safety 1st Grow and Go All-in-One Slim Convertible Car Seat, Rear Facing, 5-40 lbs, Forward Facing (30–65 lbs), High Back Booster Seat 40-100 pounds, Alaskan Blue

Safety 1st Grow and Go All-in-One Slim Convertible Car Seat, Rear Facing, 5-40 lbs, Forward Facing (30–65 lbs), High Back Booster Seat 40-100 pounds, Alaskan Blue

67
$159.99+12%
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Frequently Asked Questions About Graco

Is Graco a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Graco is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Graco safe to buy from? Is it a scam?

Graco has a Trustpilot rating of 1.7/5 based on 33 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is Graco's EcomScout rating and what does it mean?

Graco has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Graco generate?

Graco receives approximately 12.0M visits per year with estimated monthly revenue of $702.5K - $1.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Graco use?

App detection data for Graco is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Graco. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Graco Shopify store analysis • Baby GearParenting • Unlikely Dropshipper • Rating: S

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