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gravel.co

gravel.co

Shop Gravel for super packable & warm blankets, toiletry bags, & travel accessories. Travel tested, award winning gear that’s a joy to use with raving reviews from road trippers to pilots.

42/100
EcomScout Rating
Rank #16,161 of 126,136
Products
66
Category Rank
N/A

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.6M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
58.6%
Pages/Visit
2.1
Avg. Time on Site
13s
Avg. Product Price
$53

Range: $2 - $119

Rating Breakdown

Business Quality80/100
Revenue Performance46/100
Traffic Growth45/100
Marketing Efficiency42/100

Traffic Sources

Social43.7%
Search28.0%
Direct12.1%
Mail4.9%
Referrals4.4%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$39K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
travel accessories3K$1.07$3.5K
gravel and goldEasy1K--
ll bean toiletry bagEasy440--
gravel bagEasy360$0.53$3
gravel explorer plusEasy180--

Top Countries

🇺🇸United States
75.4%
🇻🇳Vietnam
9.4%
🇫🇷France
6.2%
🇮🇳India
3.5%
🇬🇧United Kingdom
3.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

gravel travelhave a smooth flightgravel toiletry orggravel toiletry baggravel layover

Tech Stack & Apps

Browse All Apps →

CDN

CloudflarecdnjsAWS CloudFront

JavaScript

jQuery

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Pre-Order

Pre-Order

Sales Channels

ShopBuy Button channel

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards, Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot, Front Pockt Carteras Para Hombres, Birthday Gifts for Men

Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards, Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot, Front Pockt Carteras Para Hombres, Birthday Gifts for Men

76
$9.98+34%
Wallet for Men Slim Rfid Leather 2 ID Window With Gift Box

Wallet for Men Slim Rfid Leather 2 ID Window With Gift Box

73
$14.98+13%
Small Wallet for Women RFID Leather Bifold Slim Card Holder Cute Flower Wallet for Women with Zipper Coin Pocket

Small Wallet for Women RFID Leather Bifold Slim Card Holder Cute Flower Wallet for Women with Zipper Coin Pocket

72
$9.99+57%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

71
$23.98+17%
See all trending Accessories products

Frequently Asked Questions About gravel.co

Is gravel.co a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, gravel.co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is gravel.co safe to buy from? Is it a scam?

We don't have Trustpilot review data for gravel.co. However, our EcomScout rating is B+ (42/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is gravel.co's EcomScout rating and what does it mean?

gravel.co has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does gravel.co generate?

gravel.co receives approximately 232.1K visits per year with estimated monthly revenue of $17.8K - $41.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does gravel.co use?

We detected 6 Shopify apps on gravel.co, including GOAFFPRO ‑ Affiliate Marketing, Advanced Predictive Search, Rebuy Personalization Engine and more. The store uses the "March 2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against gravel.co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

gravel.co Shopify store analysis • AccessoriesRetail • Unlikely Dropshipper • Rating: B+

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