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Half-Moon Outfitters

halfmoonoutfitters.com
57/100
EcomScout

Half-Moon Outfitters receives an EcomScout Rating of A+ (57/100), ranking #15,333 out of 936,095 Shopify stores we track. This Outdoor Clothing and Gear Sports & Outdoors store attracts 1.0M visits per year with estimated revenue of $59.4K - $128.7K/mo. It offers 2.5K+ products at an average price of $10.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$59.4K - $128.7K/mo
Est. Traffic/mo
83.7K
Products
2.5K+
Top Market
US (97%)
Top Channel
direct (16%)
Est. Ad Spend/mo
$2.2K

Store Intelligence Summary

Traffic breakdown: direct 16%, referral 4%.

Product pricing: Average price of $10 (range: $10 – $10). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2.2K/mo in paid search ($26.4K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (97%), CA (1%), IN (1%).

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Clothing and Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$180K/mo
Total Stores
6
Avg Revenue
$30K/mo
Top 10% Threshold
$96K/mo

Competition Breakdown

33%
33%
17%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Clothing and Gear market generates $0M/month across 6 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • This store outperforms 69% of Outdoor Clothing and Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
35.5%
Pages/Visit
3.4
Avg. Time on Site
57s
Avg. Product Price
$10

Range: $10 - $10

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Marketing Efficiency65/100
Revenue Performance56/100

Traffic Sources

direct16.4%
referral4.5%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$26K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
everything but waterEasy27K$0.15$1.9K
steel toe bootsEasy17K$0.37$928
outdoor stores12K$6.04$3.4K
yeti coffee mugEasy9K$1.63$1.6K
camping stores5K$0.79$191

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
97.1%
🇨🇦Canada
1.0%
🇮🇳India
1.0%
🇻🇳Vietnam
0.7%
🇮🇹Italy
0.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Half-Moon Outfitters

Is Half-Moon Outfitters a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Half-Moon Outfitters is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Half-Moon Outfitters safe to buy from? Is it a scam?

We don't have Trustpilot review data for Half-Moon Outfitters. However, our EcomScout rating is A+ (57/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Half-Moon Outfitters's EcomScout rating and what does it mean?

Half-Moon Outfitters has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Half-Moon Outfitters generate?

Half-Moon Outfitters receives approximately 1.0M visits per year with estimated monthly revenue of $59.4K - $128.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Half-Moon Outfitters use?

We detected 6 Shopify apps on Half-Moon Outfitters, including Shop, Klaviyo: Email Marketing & SMS, Zipify Pages and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Clothing and Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Half-Moon Outfitters. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Clothing and Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Half-Moon Outfitters Shopify store analysis • Outdoor Clothing and GearSports & Outdoors • Unlikely Dropshipper • Rating: A+

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