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HARNEY HARDWARE

harneyhardware.com
67/100
EcomScout

HARNEY HARDWARE receives an EcomScout Rating of S (67/100), ranking #7,083 out of 1,188,411 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 1.0M visits per year with estimated revenue of $49.2K - $122.9K/mo. It offers 855 products at an average price of $76.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$49.2K - $122.9K/mo
Est. Traffic/mo
83.8K
Products
855
Top Market
US (100%)
Top Channel
paid (57%)
Trustpilot
3.8/5 (2)

Store Intelligence Summary

Traffic breakdown: paid 57%, organic 14%, direct 5%, referral 3%.

Product pricing: Average price of $76 (range: $7 – $291). Mid-range pricing strategy.

Ad spend: Estimated $88.7K/mo in paid search ($1.1M/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.

Top markets: US (100%), IN (0%).

Best-selling product: Panic Exit Device Dummy / Inactive Function Lever Trim ($105.41). Other top sellers include Panic Exit Device Passage / Hallway Function Lever Trim, Panic Exit Device Classroom / Keyed Function Lever Trim, Panic Exit Device Storeroom / Keyed Function Lever Trim.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
71.9%
Pages/Visit
1.6
Avg. Time on Site
1m 50s
Avg. Product Price
$76

Range: $7 - $291

Rating Breakdown

Marketing Efficiency81/100
Business Quality80/100
Traffic Growth75/100
Trustpilot65/100
Revenue Performance56/100

Traffic Sources

paid57.5%
organic13.6%
direct5.4%
referral3.2%
social2.0%

Marketing & Ad Spend

Monthly Ad Spend

$89K

Google Ads estimate

Yearly Ad Budget

$1.1M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
home depotEasy8680K$0.06$473.2K
lowesEasy5380K$0.19$19.8K
homedepotEasy1910K$0.05$4
ace hardwareEasy888K$0.32$153.7K
hardware store near meEasy789K$1.12$1.2K

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
99.6%
🇮🇳India
0.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

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Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

61
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blink plus plan with monthly auto-renewal

blink plus plan with monthly auto-renewal

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SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

52
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YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

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Frequently Asked Questions About HARNEY HARDWARE

Is HARNEY HARDWARE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HARNEY HARDWARE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HARNEY HARDWARE safe to buy from? Is it a scam?

HARNEY HARDWARE has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).

What is HARNEY HARDWARE's EcomScout rating and what does it mean?

HARNEY HARDWARE has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does HARNEY HARDWARE generate?

HARNEY HARDWARE receives approximately 1.0M visits per year with estimated monthly revenue of $49.2K - $122.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HARNEY HARDWARE use?

We detected 3 Shopify apps on HARNEY HARDWARE, including SearchSpring, Shop, Stamped.io Product Reviews.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HARNEY HARDWARE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HARNEY HARDWARE Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: S

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