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Hell Bunny

hellbunny.com
71/100
EcomScout

Hell Bunny receives an EcomScout Rating of S (71/100), ranking #634 out of 138,548 Shopify stores we track. This Apparel Retail store attracts 4.8M visits per year with estimated revenue of $320.2K - $731.9K/mo. It offers 868 products at an average price of $34.

Store descriptionThe Official Home of Hell Bunny Clothing, All your Hell Bunny favourites available to buy online now.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$320.2K - $731.9K/mo
Est. Traffic/mo
397.9K
Products
868
Top Market
GB (37%)
Top Channel
Search (46%)
Trustpilot
4.5/5 (210)

Store Intelligence Summary

Traffic breakdown: Search 46%, Direct 37%, Social 9%, Mail 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $34 (range: $5 – $135). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.6K/mo in paid search ($19.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 210 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (37%), US (25%), FR (6%).

Best-selling product: Hell Bunny Tote Bag ($8.00). Other top sellers include Bat Mini Skirt, Philippa Top, Paloma Cardigan.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.6%
Pages/Visit
5.6
Avg. Time on Site
2m 26s
Avg. Product Price
$34

Range: $5 - $135

Rating Breakdown

Trustpilot90/100
Revenue Performance76/100
Business Quality76/100
Traffic Growth60/100
Marketing Efficiency50/100

Traffic Sources

Search46.4%
Direct37.1%
Social9.1%
Mail3.4%
Referrals1.9%
Paid Referrals1.7%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$20K

Projected annually

Trustpilot Rating

4.5

210 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
37.0%
🇺🇸United States
25.3%
🇫🇷France
5.5%
🇩🇪Germany
5.4%
🇦🇺Australia
4.2%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

hell bunnyhellbunnymidnight hourhell bunny clothinghell bunny uk

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Payment

AfterpayShopify Payments

Analytics

Microsoft ClarityFacebook PixelGoogle AnalyticsGoogle Tag Manager

Loyalty

LoyaltyLion

Advertising

Microsoft Advertising

CDN

jsDelivr

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Frequently Asked Questions About Hell Bunny

Is Hell Bunny a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hell Bunny is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Hell Bunny safe to buy from? Is it a scam?

Hell Bunny has a Trustpilot rating of 4.5/5 based on 210 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is Hell Bunny's EcomScout rating and what does it mean?

Hell Bunny has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Hell Bunny generate?

Hell Bunny receives approximately 4.8M visits per year with estimated monthly revenue of $320.2K - $731.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hell Bunny use?

We detected 3 Shopify apps on Hell Bunny, including CookieYes GDPR Cookie Banner, Wishlist Hero, Klaviyo Reviews. The store uses the "hellobunny-shopify/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hell Bunny. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hell Bunny Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: S

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