Henryrose
henryrose.comHenryrose receives an EcomScout Rating of S (63/100), ranking #3,011 out of 138,586 Shopify stores we track. This Gifts & Novelties Retail store attracts 2.1M visits per year with estimated revenue of $140.5K - $327.8K/mo. It offers 27 products at an average price of $66.
Store descriptionThe first line of fine fragrances created with 100% ingredient transparency. Cruelty Free, Hypoallergenic, No Parabens, No Phthalates. EWG Verified™ and Cradle to Cradle Certified™ Gold. Created by Michelle Pfeiffer.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 57%, Mail 13%, Direct 12%, Referrals 7%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $66 (range: $22 – $120). Mid-range pricing strategy.
Ad spend: Estimated $8.5K/mo in paid search ($101.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.5/5 based on 64 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (85%), GB (3%), DE (3%).
Best-selling product: Windows Down ($120.00). Other top sellers include Bestsellers Discovery Set, Travel Spray Duo.
Gifts & Novelties Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Gifts & Novelties market generates $13M/month across 3,219 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Gifts & Novelties stores earn $69K+/month
- •This store outperforms 94% of Gifts & Novelties competitors
- •Low average order value ($0) — consider bundling or upsells
- •231 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Gifts & Novelties
Best Selling Products
Range: $22 - $120
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$8K
Google Ads estimate
Yearly Ad Budget
$102K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fresh | 73K | $1.26 | $5.5K |
| perfume | 55K | $1.22 | $39.2K |
| best perfumes for womenEasy | 5K | $0.38 | $121 |
| best women's perfume | 4K | $2.21 | - |
| zara perfumeEasy | 3K | $0.09 | $6 |
Trustpilot Rating
64 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Consentmo GDPR ComplianceAnalytics
Google Analytics
Google Tag Manager
HotjarE-commerce Platform
ShopifyReviews
Sales Channels
Payment
Shopify PaymentsCustomer Support
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Frequently Asked Questions About Henryrose
Is Henryrose a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Henryrose is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Henryrose safe to buy from? Is it a scam?
Henryrose has a Trustpilot rating of 1.5/5 based on 64 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).
What is Henryrose's EcomScout rating and what does it mean?
Henryrose has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Henryrose generate?
Henryrose receives approximately 2.1M visits per year with estimated monthly revenue of $140.5K - $327.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Henryrose use?
We detected 2 Shopify apps on Henryrose, including Klaviyo Reviews, Consentmo GDPR Compliance. The store uses the "henry-rose/production-build" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Gifts & Novelties store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Henryrose. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.