Back to Stores
Hilaine homepage screenshot
47/100
EcomScout

Hilaine receives an EcomScout Rating of B+ (47/100), ranking #12,635 out of 139,045 Shopify stores we track. This Apparel Retail store attracts 368.0K visits per year with estimated revenue of $22.0K - $51.3K/mo. It offers 146 products at an average price of $39.

Store descriptionHilaine, LLC

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.0K - $51.3K/mo
Est. Traffic/mo
30.7K
Products
146
Top Market
US (99%)
Top Channel
Direct (45%)
Trustpilot
2.6/5 (626)

Store Intelligence Summary

Traffic breakdown: Direct 45%, SocialPaid 19%, SearchOrganic 14%, SearchPaid 11%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $39. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $445/mo in paid search ($5.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.6/5 based on 626 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (99%), PH (1%).

Best-selling product: Soft Cloud Minimizer Bra - Seamless - original ($59.00). Other top sellers include Soft Cloud Minimizer Bra - Seamless - pre-order, Everyday Wash Bag, Nude Breast Minimizer Bra - Enchant.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
54.5%
Pages/Visit
4.4
Avg. Time on Site
3m 25s
Avg. Product Price
$39

Range: $0 - $110

Rating Breakdown

Business Quality75/100
Trustpilot55/100
Revenue Performance46/100
Traffic Growth45/100
Marketing Efficiency22/100

Traffic Sources

Direct44.8%
SocialPaid19.4%
SearchOrganic14.2%
SearchPaid10.5%
DisplayAds5.7%
Mail4.6%
Referrals0.7%
SocialOrganic0.0%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$445

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Trustpilot Rating

2.6

626 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
98.6%
🇵🇭Philippines
1.4%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

hilainehilaine brashilaine.comhilaine minimizer brahillaine

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

Shopify

JavaScript

ReactjQuery

Sales Channels

Shop

Reviews

Loox Photo ReviewsLoox

CDN

AWS CloudFrontjsDelivr

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes

Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes

84
$17.99+30%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.98+30%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.98+30%
Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

83
$39.99+130%
See all trending Apparel products

Frequently Asked Questions About Hilaine

Is Hilaine a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hilaine is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is Hilaine safe to buy from? Is it a scam?

Hilaine has a Trustpilot rating of 2.6/5 based on 626 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (47/100).

What is Hilaine's EcomScout rating and what does it mean?

Hilaine has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Hilaine generate?

Hilaine receives approximately 368.0K visits per year with estimated monthly revenue of $22.0K - $51.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hilaine use?

We detected 3 Shopify apps on Hilaine, including Slick ‑ Multi Announcement Bar, Klaviyo Reviews, Track123 Order Tracking. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hilaine. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hilaine Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: B+

Last updated: