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Hobo the Original receives an EcomScout Rating of S (73/100), ranking #982 out of 1,330,982 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 5.0M visits per year with estimated revenue of $1.7M - $4.2M/mo. It offers 1.0K products at an average price of $140.
Store descriptionFemale-founded and family-run since 1991, HOBO designs leather handbags and wallets made to be lived in. Your bag is crafted to be living proof of where you've been.
Analysis by EcomScout Research Team Ā· How we calculate ratings
Traffic breakdown: SearchOrganic 21%, Direct 19%, DisplayAds 17%, Mail 16%.
Product pricing: Average price of $140 (range: $8 ā $398). Positioned in the premium segment.
Ad spend: Estimated $16.5K/mo in paid search ($198.2K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 3.1/5 based on 27 reviews. Mixed reviews ā potential service or quality concerns.
Top markets: US (88%), CA (2%), IN (2%).
Best-selling product: Beauty Cosmetic Pouch in Sun-Perf Leather - Canyon Petal ($88). Other top sellers include Charlie Baguette Bag In Metallic Leather - Pewter, Charlie Baguette Bag In Buffed Leather - Black, Charlie Baguette Bag In Suede Leather - Chocolate.
Benchmark this competitor against the market
Range: $8 - $398
Based on our dropshipping detection analysis, Hobo the Original is classified as "Likely Dropshipper". Indicators include: High percentage of generic product titles, No blog content found.
Hobo the Original has a Trustpilot rating of 3.1/5 based on 27 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (73/100).
Hobo the Original has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
Monthly Ad Spend
$17K
Google Ads estimate
Yearly Ad Budget
$198K
Projected annually
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| coach outletEasy | 198K | $0.22 | $18.5K |
| backpacks | 60K | $0.86 | $227.0K |
| hoboEasy | 49K | $0.30 | $3 |
| michael kors outletEasy | 39K | $0.21 | $7.7K |
| bagEasy | 37K | $1.06 | $42.1K |
27 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Shopify
Google Analytics
Google Tag Manager
AWS CloudFrontgetfurlife.com
Hobo the Original receives approximately 5.0M visits per year with estimated monthly revenue of $1.7M - $4.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
We detected 3 Shopify apps on Hobo the Original , including Redo, Klaviyo: Product Reviews, SC Store Locator Map. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
This Shopify competitor analysis helps you benchmark your store against Hobo the Original . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.
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Redo
Klaviyo: Product Reviews
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