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Hoka homepage screenshot
77/100
EcomScout Rating
Rank #104 of 126,054
Products
N/A
Category Rank
#1
in Footwear

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.9%
Pages/Visit
5.2
Avg. Time on Site
2m 45s

Rating Breakdown

Marketing Efficiency90/100
Business Quality80/100
Trustpilot80/100
Revenue Performance78/100
Traffic Growth65/100

Traffic Sources

Search59.6%
Direct16.7%
Mail9.5%
Referrals3.9%
Social3.7%
Paid Referrals2.9%

Marketing & Ad Spend

Monthly Ad Spend

$139K

Google Ads estimate

Yearly Ad Budget

$1.7M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
shoe stores near me459K$2.32-
shoes346K$0.96-
foot lockerEasy264K$0.09$48.0K
finishlineEasy133K$0.07$10.6K
on119K$0.31$1.1K

Trustpilot Rating

3.7

12,545 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
60.2%
🇬🇧United Kingdom
5.8%
🇨🇦Canada
5.1%
🇯🇵Japan
3.9%
🇫🇷France
3.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

hokahoka shoeshoka bondi 9hoka clifton 10hoka bondi

Tech Stack & Apps

CDN

Cloudflare

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Women’s VL Court 3.0 Sneaker

Women’s VL Court 3.0 Sneaker

87
$74.95+43%
Flip Flops for Women with Arch Support Yoga Mat Comfortable Summer Beach Walking Thong Cushion Sandals Slip On Indoor Outdoor

Flip Flops for Women with Arch Support Yoga Mat Comfortable Summer Beach Walking Thong Cushion Sandals Slip On Indoor Outdoor

74
$13.99+35%
Kids Shoes Boys Girls Tennis Shoes Lightweight Sports Kids Sneakers Slip on with Bungee Lace for Running/Walking Little Kid/Big Kid

Kids Shoes Boys Girls Tennis Shoes Lightweight Sports Kids Sneakers Slip on with Bungee Lace for Running/Walking Little Kid/Big Kid

74
$19.88+27%
Cowboy Boots for Women Ankle Cowgirl Booties Pointed Toe Western Short Chunky Classic Boot

Cowboy Boots for Women Ankle Cowgirl Booties Pointed Toe Western Short Chunky Classic Boot

74
$59.99+27%
See all trending Footwear products

Frequently Asked Questions About Hoka

Is Hoka a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hoka is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Hoka safe to buy from? Is it a scam?

Hoka has a Trustpilot rating of 3.7/5 based on 12,545 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (77/100).

What is Hoka's EcomScout rating and what does it mean?

Hoka has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Hoka generate?

Hoka receives approximately 197.2M visits per year with estimated monthly revenue of $18.0M - $41.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hoka use?

App detection data for Hoka is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hoka. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hoka Shopify store analysis • FootwearRetail • Unlikely Dropshipper • Rating: S

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