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HOMAGE homepage screenshot
70/100
EcomScout

HOMAGE receives an EcomScout Rating of S (70/100), ranking #742 out of 139,045 Shopify stores we track. This Apparel Retail store attracts 6.7M visits per year with estimated revenue of $332.4K - $767.1K/mo. It offers 2.5K+ products at an average price of $37.

Store descriptionHOMAGE creates vintage and retro-inspired apparel celebrating iconic moments in sports and pop culture, made with premium fabrics and everyday comfort.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$332.4K - $767.1K/mo
Est. Traffic/mo
559.7K
Products
2.5K+
Top Market
US (87%)
Top Channel
Search (44%)
Trustpilot
2.9/5 (13)

Store Intelligence Summary

Traffic breakdown: Search 44%, Direct 26%, Social 13%, Mail 11%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $37 (range: $36 – $40). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $12.2K/mo in paid search ($146.8K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.9/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (87%), CA (1%), GB (1%).

Best-selling product: Go-To Hoodie Vintage Blue ($$59). Other top sellers include Go-To Tee Marine Blue, Women's Go-To Tee Stone, Girl Dad Grey.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.1%
Pages/Visit
3.6
Avg. Time on Site
1m 51s
Avg. Product Price
$37

Range: $36 - $40

Rating Breakdown

Marketing Efficiency80/100
Revenue Performance76/100
Business Quality75/100
Traffic Growth65/100
Trustpilot50/100

Traffic Sources

Search43.5%
Direct26.0%
Social13.4%
Mail10.8%
Paid Referrals2.9%
Referrals1.6%

Marketing & Ad Spend

Monthly Ad Spend

$12K

Google Ads estimate

Yearly Ad Budget

$147K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
homageEasy83K$0.16$1.3K
nfl shop78K$0.08$7.6K
starter jacket2K--
homage clothingEasy1K$0.26$63
sports apparel1K$2.34$9.7K

Trustpilot Rating

2.9

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.3%
🇨🇦Canada
1.5%
🇬🇧United Kingdom
1.0%
🇦🇺Australia
1.0%
🇻🇳Vietnam
0.9%

Analysis

Strengths

  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

homagehomage clothinghomeagehomage t shirtshomage shirts

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

ShopifyOpenCart

Analytics

Google Analytics

Reviews

TrustpilotYotpo Reviews & UGCYotpo

Search

SearchSpring

Video

YouTubeVimeo

Sales Channels

Shop

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Frequently Asked Questions About HOMAGE

Is HOMAGE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HOMAGE is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is HOMAGE safe to buy from? Is it a scam?

HOMAGE has a Trustpilot rating of 2.9/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).

What is HOMAGE's EcomScout rating and what does it mean?

HOMAGE has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does HOMAGE generate?

HOMAGE receives approximately 6.7M visits per year with estimated monthly revenue of $332.4K - $767.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HOMAGE use?

We detected 1 Shopify apps on HOMAGE, including Klaviyo Reviews. The store uses the "Promo Theme 5.19" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HOMAGE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HOMAGE Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: S

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