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Homeborn

homeborn.dk
A+
58/100
EcomScout

Homeborn receives an EcomScout Rating of A+ (58/100), ranking #23,235 out of 1,191,231 Shopify stores we track. This Maternity and Birth Products Baby & Kids store attracts 88.2K visits per year with estimated revenue of $4.1K - $9.5K/mo. It offers 142 products at an average price of DKK 366.

Analysis by EcomScout Research Team · How we calculate ratings

Maternity and Birth ProductsBaby & KidsBirth and Postpartum Care
Est. Revenue/mo
$4.1K - $9.5K/mo
Est. Traffic/mo
7.4K
Products
142
Top Market
DK (100%)
Top Channel
N/A
Trustpilot
4.7/5 (38)

Store Intelligence Summary

Product pricing: Average price of DKK 366 (range: DKK 39 – DKK 1,899) — ≈ $55 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.7/5 based on 38 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (100%).

Best-selling product: Liner til La Bassine fødekar (DKK 349). Other top sellers include Liner til La Bassine standard (uoriginal), Pøllenet, Vandslange til fyldning 10 meter.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Maternity and Birth Products Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$82K/mo
Total Stores
2
Avg Revenue
$41K/mo
Top 10% Threshold
$61K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Maternity and Birth Products market generates $0M/month across 2 stores
  • •This store outperforms 33% of Maternity and Birth Products competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Maternity and Birth Products

Block200%Shopify Forms200%Klaviyo: Email Marketing & SMS200%Judge.me Product Reviews200%

Best Selling Products

Liner til La Bassine fødekar#1

Liner til La Bassine fødekar

DKK 349≈ $52

Liner til La Bassine standard (uoriginal)#2

Liner til La Bassine standard (uoriginal)

DKK 229≈ $34

Pøllenet#3

Pøllenet

DKK 39≈ $5.85

Vandslange til fyldning 10 meter#4

Vandslange til fyldning 10 meter

DKK 279≈ $42

Kobling til vandhane#5

Kobling til vandhane

DKK 49≈ $7.35

Graviditetsbold Ø65#6

Graviditetsbold Ø65

DKK 169≈ $25

Vandslange til tømning 20 meter#7

Vandslange til tømning 20 meter

DKK 159≈ $24

Vandpumpe til tømning 2000 liter/t#8

Vandpumpe til tømning 2000 liter/t

DKK 299≈ $45

Luftpumpe til fødekar#9

Luftpumpe til fødekar

DKK 199≈ $30

Varmepude med hvedekerner og lavendel - med overtræk#10

Varmepude med hvedekerner og lavendel - med overtræk

DKK 179≈ $27

Analyzing...
Bounce Rate
81.3%
Pages/Visit
1.3
Avg. Time on Site
12s
Avg. Product Price
DKK 366

≈ $55 USD

Range: DKK 39 - DKK 1,899

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance55/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.7

38 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

Klaviyo: Email Marketing & SMSJudge.me Product ReviewsShopTrustpilot3.5Shopify FormsNetwise5.0Block

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Homeborn

Is Homeborn a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Homeborn is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Homeborn safe to buy from? Is it a scam?

Homeborn has a Trustpilot rating of 4.7/5 based on 38 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).

What is Homeborn's EcomScout rating and what does it mean?

Homeborn has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Homeborn generate?

Homeborn receives approximately 88.2K visits per year with estimated monthly revenue of $4.1K - $9.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Homeborn use?

We detected 7 Shopify apps on Homeborn, including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Maternity and Birth Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Homeborn. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Maternity and Birth Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Homeborn Shopify store analysis • Maternity and Birth Products • Baby & Kids • Unlikely Dropshipper • Rating: A+

Last updated: August 10, 2026

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