Homefire
homefire.co.ukHomefire receives an EcomScout Rating of S (64/100), ranking #6,717 out of 956,704 Shopify stores we track. This Heating Supplies Home & Garden store attracts 702.6K visits per year with estimated revenue of $29.3K - $64.4K/mo. It offers 66 products at an average price of £61.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 29%, paid 24%, direct 15%, social 5%.
Product pricing: Average price of £61 (range: £4 – £359) — ≈ $77 USD. Mid-range pricing strategy.
Ad spend: Estimated $80/mo in paid search ($960/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 4,730 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (74%), US (12%), IN (5%).
Best-selling product: Restaurant Grade Lumpwood Charcoal - 12kg (£17.45). Other top sellers include Homefire Instant Light Lumpwood Charcoal - 2 x 1kg, Twizlers Wood Wool Natural Firelighters - 300g, Homefire Brazier Smokeless Coal.
Heating Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Heating Supplies market generates $0M/month across 3 stores
- •Top 10% of Heating Supplies stores earn $44K+/month
- •This store outperforms 61% of Heating Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Heating Supplies
Best Selling Products
#1Restaurant Grade Lumpwood Charcoal - 12kg
£17.45≈ $22
#2Homefire Instant Light Lumpwood Charcoal - 2 x 1kg
£5.29≈ $6.72
#3Twizlers Wood Wool Natural Firelighters - 300g
£3.95≈ $5.02
#4Homefire Brazier Smokeless Coal
£18.20≈ $23
#5Homefire Ecoal Smokeless Coal
£20.70≈ $26
#6Wildfire Smokeless - 25kg
£18.70≈ $24
#7Homefire Ovals Smokeless Coal 25kg
£20.95≈ $27
#8Multi-Fuel Burner Bundle
£193.25≈ $245
#9Homefire Heat Logs (shimada)
£7.95≈ $10
#10Eco Fire Logs - 5 Pack
£5.75≈ $7.30
≈ $77 USD
Range: £4 - £359
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$80
Google Ads estimate
Yearly Ad Budget
$960
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fox farm soil near meEasy | 3K | - | - |
| eco fuelEasy | 570 | - | - |
| buy logsEasy | 135 | $0.16 | $1 |
| coal where to buyEasy | 100 | - | - |
| plum slateEasy | 55 | $1.03 | $2 |
Trustpilot Rating
4,730 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Homefire
Is Homefire a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Homefire is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Homefire safe to buy from? Is it a scam?
Homefire has a Trustpilot rating of 4.8/5 based on 4,730 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).
What is Homefire's EcomScout rating and what does it mean?
Homefire has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Homefire generate?
Homefire receives approximately 702.6K visits per year with estimated monthly revenue of $29.3K - $64.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Homefire use?
We detected 8 Shopify apps on Homefire, including Shop, Trustpilot, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Heating Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Homefire. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Heating Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.