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HomeLightsDIRECT

homelightsdirect.co.uk
49/100
EcomScout

HomeLightsDIRECT receives an EcomScout Rating of B+ (49/100), ranking #25,396 out of 638,525 Shopify stores we track. This Lighting Home & Garden store attracts 232.4K visits per year with estimated revenue of $4.8K - $10.6K/mo. It offers 1.6K products at an average price of £18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.8K - $10.6K/mo
Est. Traffic/mo
19.4K
Products
1.6K
Top Market
GB (100%)
Top Channel
referral (13%)
Trustpilot
4.4/5 (205)

Store Intelligence Summary

Traffic breakdown: referral 13%, direct 12%.

Product pricing: Average price of £18 (range: £2 – £56) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.4/5 based on 205 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: LED 7W (60W) Squirrel ST64 Lamp ES E27 Clear Filament 806lm 2700k Warm White (£3.99). Other top sellers include Matt Black Vintage Fabric Round Cable Flex Suspension Ceiling Rose Pendant, Antique Brass Vintage Fabric Round Cable Flex Suspension Ceiling Rose Pendant, Cate Black Rust Outdoor Vintage Swan Neck Down Lantern Wall Light.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lighting Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.5M/mo
Total Stores
562
Avg Revenue
$4K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

22%
40%
27%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lighting market generates $2M/month across 562 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Lighting stores earn $55K+/month
  • This store outperforms 92% of Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
66.4%
Pages/Visit
2.2
Avg. Time on Site
39s
Avg. Product Price
£18

≈ $23 USD

Range: £2 - £56

Rating Breakdown

Trustpilot90/100
Business Quality76/100
Traffic Growth70/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

referral12.8%
direct11.6%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.4

205 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About HomeLightsDIRECT

Is HomeLightsDIRECT a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HomeLightsDIRECT is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.

Is HomeLightsDIRECT safe to buy from? Is it a scam?

HomeLightsDIRECT has a Trustpilot rating of 4.4/5 based on 205 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is HomeLightsDIRECT's EcomScout rating and what does it mean?

HomeLightsDIRECT has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does HomeLightsDIRECT generate?

HomeLightsDIRECT receives approximately 232.4K visits per year with estimated monthly revenue of $4.8K - $10.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HomeLightsDIRECT use?

We detected 1 Shopify apps on HomeLightsDIRECT, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HomeLightsDIRECT. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HomeLightsDIRECT Shopify store analysis • LightingHome & Garden • Likely Dropshipper • Rating: B+

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