Phoenix Imports Limited
homemart.co.nzPhoenix Imports Limited receives an EcomScout Rating of A+ (57/100), ranking #26,145 out of 1,190,454 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 407.3K visits per year with estimated revenue of $32.8K - $81.9K/mo. It offers 2.5K+ products at an average price of NZ$138.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 41%, organic 34%, direct 9%, social 6%.
Product pricing: Average price of NZ$138 (range: NZ$65 – NZ$299) — ≈ $84 USD. Mid-range pricing strategy.
Ad spend: Estimated $108/mo in paid search ($1.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.1/5 based on 17 reviews. Mixed reviews — potential service or quality concerns.
Top markets: NZ (94%), US (4%), AU (2%).
Best-selling product: Madilyn 9 Drawer Fabric Tallboy - Rustic Brown (NZ$145). Other top sellers include Kendahl 120cm Computer Desk with Bookshelf - White, Andrea 120cm Desk - White, Marcus Gaming Corner Desk - Carbon Black.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1Madilyn 9 Drawer Fabric Tallboy - Rustic Brown
NZ$145≈ $88
#2Kendahl 120cm Computer Desk with Bookshelf - White
NZ$80.99≈ $49
#3Andrea 120cm Desk - White
NZ$89.99≈ $55
#4Marcus Gaming Corner Desk - Carbon Black
NZ$115≈ $70
#5Fredy 1.2m Entertainment Unit - Oak
NZ$125≈ $76
#6Miles 160cm Computer Desk With Drawers - White
NZ$289≈ $176
#7Tyler 120cm Computer Desk with Bookshelf - Grey Oak
NZ$129≈ $79
#8Schertz 100cm Computer Desk - White
NZ$139≈ $85
#9Rylee 100cm Study Desk - Black
NZ$68.99≈ $42
#10Madilyn 7 Drawers Lowboy - Rustic Brown
NZ$119≈ $73
≈ $84 USD
Range: NZ$65 - NZ$299
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$108
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| coffee tables for sale | 900 | $1.19 | $1.2K |
| furniture auckland | 440 | - | - |
| furniture wellington | 360 | - | - |
| furniture stores nzEasy | 111 | - | - |
| cheap furniture nzEasy | 90 | - | - |
Trustpilot Rating
17 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
SearchaniseSimilar Stores
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Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
blink plus plan with monthly auto-renewal
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White
Frequently Asked Questions About Phoenix Imports Limited
Is Phoenix Imports Limited a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Phoenix Imports Limited is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Phoenix Imports Limited safe to buy from? Is it a scam?
Phoenix Imports Limited has a Trustpilot rating of 3.1/5 based on 17 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).
What is Phoenix Imports Limited's EcomScout rating and what does it mean?
Phoenix Imports Limited has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Phoenix Imports Limited generate?
Phoenix Imports Limited receives approximately 407.3K visits per year with estimated monthly revenue of $32.8K - $81.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Phoenix Imports Limited use?
We detected 10 Shopify apps on Phoenix Imports Limited, including Shop, Searchanise, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Phoenix Imports Limited. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.