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Homesick Candles homepage screenshot

Homesick Candles

homesick.com

Be transported to a place you love with natural soy wax blend scented candles and fragrance oils from Homesick. Find a candle that smells like home to you.

53/100
EcomScout Rating
Rank #7,240 of 125,267
Products
237
Category Rank
#1321
in Gifts & Novelties

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13.2M/mo
Total Stores
2,866
Avg Revenue
$5K/mo
Top 10% Threshold
$73K/mo

Competition Breakdown

21%
44%
22%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $13M/month across 2,866 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $73K+/month
  • This store outperforms 94% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 213 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.2%
Pages/Visit
3.2
Avg. Time on Site
1m 8s
Avg. Product Price
$28

Range: $3 - $30

Rating Breakdown

Business Quality75/100
Traffic Growth55/100
Revenue Performance54/100
Marketing Efficiency53/100
Trustpilot35/100

Traffic Sources

Search44.5%
Social27.1%
Direct17.6%
Mail5.4%
Referrals3.1%
Paid Referrals1.5%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$55K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
candles75K$1.41$415
homesickEasy12K$1.21$2
pf candle coEasy10K--
scented candles9K$0.94$8.9K
homesick.com2K$1.28-

Trustpilot Rating

2.6

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
63.8%
🇬🇧United Kingdom
5.6%
🇧🇷Brazil
4.2%
🇨🇦Canada
3.5%
🇵🇭Philippines
3.1%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

homesick candleshomesickhomesick candlesafiya candleshomesicl

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Pre-Order

Pre-Order

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

Trending Products to Sell

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Frequently Asked Questions About Homesick Candles

Is Homesick Candles a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Homesick Candles is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Homesick Candles safe to buy from? Is it a scam?

Homesick Candles has a Trustpilot rating of 2.6/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).

What is Homesick Candles's EcomScout rating and what does it mean?

Homesick Candles has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Homesick Candles generate?

Homesick Candles receives approximately 1.0M visits per year with estimated monthly revenue of $48.5K - $113.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Homesick Candles use?

We detected 2 Shopify apps on Homesick Candles, including Klaviyo Reviews, C: Mega Menu. The store uses the "Sleek" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Homesick Candles. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Homesick Candles Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: A

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