The Honest Company
honest.comThe Honest Company receives an EcomScout Rating of S (59/100), ranking #4,628 out of 138,507 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 4.5M visits per year with estimated revenue of $87.1K - $203.3K/mo. It offers 199 products at an average price of $14.
Store descriptionShop The Honest Company for innovative formulas and designs on beauty, baby, cleaning products, and more.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 72%, Direct 16%, Social 4%, Referrals 2%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $14 (range: $1 – $50). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $6.5K/mo in paid search ($77.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.8/5 based on 26 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (64%), CA (4%), GB (3%).
Best-selling product: Shampoo + Lotion Duo, Sensitive ($19.49). Other top sellers include Disney Shampoo + Lotion Duo, Comfort, Tinted Lip Balm, Diaper Cake, Turtle Time, Deluxe.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $10M/month across 687 stores
- •20% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Haircare stores earn $188K+/month
- •This store outperforms 92% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •138 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $1 - $50
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6K
Google Ads estimate
Yearly Ad Budget
$78K
Projected annually
Trustpilot Rating
26 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
C: Mega Menu
Advanced Predictive Search
Klaviyo ReviewsAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyJavaScript
Reviews
Email Marketing
Fonts
Similar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)
Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz
REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
Frequently Asked Questions About The Honest Company
Is The Honest Company a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Honest Company is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.
Is The Honest Company safe to buy from? Is it a scam?
The Honest Company has a Trustpilot rating of 1.8/5 based on 26 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).
What is The Honest Company's EcomScout rating and what does it mean?
The Honest Company has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Honest Company generate?
The Honest Company receives approximately 4.5M visits per year with estimated monthly revenue of $87.1K - $203.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Honest Company use?
We detected 3 Shopify apps on The Honest Company, including C: Mega Menu, Advanced Predictive Search, Klaviyo Reviews. The store uses the "honest-shopify/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Honest Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.