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HouseFuel homepage screenshot
68/100
EcomScout

HouseFuel receives an EcomScout Rating of S (68/100), ranking #2,160 out of 409,602 Shopify stores we track. This Heating & Fuel Home & Garden store attracts 146.0K visits per year with estimated revenue of $90.4K - $198.9K/mo. It offers 11 products at an average price of $437.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$90.4K - $198.9K/mo
Est. Traffic/mo
12.2K
Products
11
Top Market
GB (100%)
Top Channel
direct (27%)
Trustpilot
4.4/5 (786)

Store Intelligence Summary

Traffic breakdown: direct 27%.

Product pricing: Average price of $437 (range: $224 – $620). Positioned in the premium segment.

Ad spend: Estimated $34/mo in paid search ($408/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 786 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: Smokeless Ovals 25kg ($439.99). Other top sellers include Burnrite Smokeless Fuel 20kg, Stovemaster Fuel 25kg, Economy Ovoids 25kg.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Heating & Fuel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$176K/mo
Total Stores
2
Avg Revenue
$88K/mo
Top 10% Threshold
$143K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Heating & Fuel market generates $0M/month across 2 stores
  • 50% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 38% of Heating & Fuel competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
56.4%
Pages/Visit
3.0
Avg. Time on Site
3m 23s
Avg. Product Price
$437

Range: $224 - $620

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Marketing Efficiency36/100

Traffic Sources

direct27.3%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$34

Google Ads estimate

Yearly Ad Budget

$408

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
smokeless fuel ukEasy50$0.46-
lancaster coal40--
coal rEasy28--
coal supplies ukEasy18--
smokeless fuel nottinghamEasy10--

Trustpilot Rating

4.4

786 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Frequently Asked Questions About HouseFuel

Is HouseFuel a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HouseFuel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HouseFuel safe to buy from? Is it a scam?

HouseFuel has a Trustpilot rating of 4.4/5 based on 786 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is HouseFuel's EcomScout rating and what does it mean?

HouseFuel has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does HouseFuel generate?

HouseFuel receives approximately 146.0K visits per year with estimated monthly revenue of $90.4K - $198.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HouseFuel use?

We detected 7 Shopify apps on HouseFuel, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Heating & Fuel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HouseFuel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Heating & Fuel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HouseFuel Shopify store analysis • Heating & FuelHome & Garden • Unlikely Dropshipper • Rating: S

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