houseofzelena.com
houseofzelena.comhouseofzelena.com receives an EcomScout Rating of B (35/100), ranking #28,324 out of 139,045 Shopify stores we track. This Baby Clothing Parenting store attracts 2.4M visits per year with estimated revenue of $139 - $325/mo. It offers 688 products at an average price of $1026.
Store descriptionPremium Maternity dresses, Feeding Kurtis, Innerwear, Feeding Bras, Maternity Leggings and more at House of Zelena, India's most innovative Maternity wear brand
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 90%, Direct 7%, Referrals 1%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $1026 (range: $1 – $2849). Positioned in the premium segment.
Top markets: IN (30%), US (13%), CA (3%).
Best-selling product: 100% Soft Cotton Terry Bathrobe for Kids - Pink ($699.00). Other top sellers include 100% Soft Cotton Terry Bathrobe for Kids - Green, Red Floral Printed Maternity Zipless Feeding Dress, Red Geometric Print Maternity Zipless Feeding Dress.
Baby Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Clothing market generates $5M/month across 472 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Baby Clothing stores earn $114K+/month
- •This store outperforms 91% of Baby Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •52 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Clothing
Best Selling Products
#1100% Soft Cotton Terry Bathrobe for Kids - Pink
$699.00
#2100% Soft Cotton Terry Bathrobe for Kids - Green
$699.00
#3Red Floral Printed Maternity Zipless Feeding Dress
$1199.00
#4Red Geometric Print Maternity Zipless Feeding Dress
$1199.00
#5247 Extra Support Cotton Feeding Bra with Adjuster - White
$599.00
#6Maternity Zipless Feeding Peplum Top - Red Floral
$1049.00
#7All Over Printed Zipless Feeding Pleated Top - Light Green
$809.00
#8247 (Upgraded) Woodrose Modal Padded Maternity Feeding Bra
$699.00
#9247 White Padded Maternity Feeding Bra and Panty Set
$999.00
#10Ikat A Line Zipless Maternity Co-ord Set - Black
$2049.00
Range: $1 - $2849
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| khaki pants maternity | 12 | - | - |
| maternity under dress shortsEasy | 12 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Clarity + GDPR Cookies Consent
GOAFFPRO ‑ Affiliate Marketing
Kiwi Size Chart & Recommender
Judge.me Ali Reviews ImporterCDN
AWS CloudFrontAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyReviews
Countdown
Forms
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Frequently Asked Questions About houseofzelena.com
Is houseofzelena.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, houseofzelena.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is houseofzelena.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for houseofzelena.com. However, our EcomScout rating is B (35/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is houseofzelena.com's EcomScout rating and what does it mean?
houseofzelena.com has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does houseofzelena.com generate?
houseofzelena.com receives approximately 2.4M visits per year with estimated monthly revenue of $139 - $325/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does houseofzelena.com use?
We detected 4 Shopify apps on houseofzelena.com, including Clarity + GDPR Cookies Consent, GOAFFPRO ‑ Affiliate Marketing, Kiwi Size Chart & Recommender and more. The store uses the "HOZ Rebrand <> Seed Studio Working Theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against houseofzelena.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.