Howie's Hockey Tape
howieshockeytape.comHowie's Hockey Tape receives an EcomScout Rating of B+ (49/100), ranking #58,456 out of 1,198,461 Shopify stores we track. This Apparel Fashion & Apparel store attracts 271.7K visits per year with estimated revenue of $6.7K - $14.5K/mo. It offers 371 products at an average price of $23.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 54%, paid 19%, direct 11%, referral 4%.
Product pricing: Average price of $23 (range: $3 – $72). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.2K/mo in paid search ($25.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (74%), VN (5%), PH (5%).
Best-selling product: Howies Friction Hockey Tape ($9.49). Other top sellers include Howies Loaded Tape Tin (Choose 3 Rolls), Howies TJ Bundle, Howies Clear Shin Pad Hockey Tape.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Howies Friction Hockey Tape
$9.49
#2Howies Loaded Tape Tin (Choose 3 Rolls)
$11.99
#3Howies TJ Bundle
$23.99
#4Howies Clear Shin Pad Hockey Tape
$5.09
#5Howies White Cloth Hockey Tape
$4.99
#6Howies White 1/2" Knob Tape
$2.99
#7Howies White Cloth Hockey Skate Laces
$6.99
#8Howies White Waxed Hockey Skate Laces
$6.99
#9Howies Black Cloth Hockey Skate Laces
$7.79
#10Howies Hot Pink Waxed Hockey Skate Laces
$7.79
Range: $3 - $72
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$26K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| howies hockey tapeEasy | 3K | - | - |
| howiesEasy | 3K | $0.29 | $11 |
| hockey tapeEasy | 2K | $0.44 | $112 |
| hockey socksEasy | 2K | $0.84 | $588 |
| hockey pucksEasy | 1K | $0.71 | $274 |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Form Builder4.8Klaviyo: Email Marketing & SMS
Back in Stock4.9
Buy Button channel3.9Similar Stores
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Frequently Asked Questions About Howie's Hockey Tape
Is Howie's Hockey Tape a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Howie's Hockey Tape is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Howie's Hockey Tape safe to buy from? Is it a scam?
Howie's Hockey Tape has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (49/100).
What is Howie's Hockey Tape's EcomScout rating and what does it mean?
Howie's Hockey Tape has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Howie's Hockey Tape generate?
Howie's Hockey Tape receives approximately 271.7K visits per year with estimated monthly revenue of $6.7K - $14.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Howie's Hockey Tape use?
We detected 6 Shopify apps on Howie's Hockey Tape, including Shop, Stamped.io Product Reviews, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Howie's Hockey Tape. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.