Hurley
hurley.comSurf, skate, and streetwear inspired by beach culture. Shop Hurley men’s and women’s apparel, boardshorts, tees, and hoodies built for movement, inspired by Southern California living.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $9K+/month
- •This store outperforms 83% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $5 - $389
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$39K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hurleyEasy | 42K | $0.14 | $3.2K |
| mens board shortsEasy | 2K | $1.65 | $2.0K |
| hurley shortsEasy | 2K | $0.63 | $441 |
| hurley wetsuitsEasy | 1K | $0.31 | $222 |
| hurley boardshortsEasy | 1K | $0.52 | $699 |
Trustpilot Rating
77 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Advanced Predictive Search
Klaviyo ReviewsPre-Order
E-commerce Platform
ShopifySales Channels
Advertising
Reviews
Payment
Shopify PaymentsSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses
Frequently Asked Questions About Hurley
Is Hurley a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Hurley is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Hurley safe to buy from? Is it a scam?
Hurley has a Trustpilot rating of 1.4/5 based on 77 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).
What is Hurley's EcomScout rating and what does it mean?
Hurley has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Hurley generate?
Hurley receives approximately 2.1M visits per year with estimated monthly revenue of $101.7K - $237.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Hurley use?
We detected 2 Shopify apps on Hurley, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "hurley/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Hurley. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.