Traffic breakdown: paid 30%, organic 29%, direct 11%, referral 9%.
Product pricing: Average price of £36 (range: £20 – £58) — ≈ $45 USD. Mid-range pricing strategy.
Ad spend: Estimated $16/mo in paid search ($192/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: GB (100%).
Best-selling product: Naked Legging (£42). Other top sellers include Naked Bra, Naked Booty Short, Nimbus Bra.
How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.