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ICONIC LONDON

iconiclondoninc.com

No fuss, just fab. Indulge in luxury vegan makeup and brushes, perfect for enhancing your natural radiance from base to brows.

63/100
EcomScout Rating
Rank #2,519 of 120,353
Products
108
Category Rank
#407
in Makeup

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
46.4%
Pages/Visit
1.9
Avg. Time on Site
47s
Avg. Product Price
$23

Range: $13 - $34

Rating Breakdown

Trustpilot100/100
Business Quality75/100
Revenue Performance59/100
Traffic Growth55/100
Marketing Efficiency33/100

Traffic Sources

Direct44.4%
Search40.2%
Referrals7.6%
Social5.7%
Paid Referrals1.9%
Mail0.2%

Trustpilot Rating

4.4

2,280 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
31.9%
🇬🇧United Kingdom
19.5%
🇵🇰Pakistan
4.4%
🇵🇱Poland
4.2%
🇮🇳India
4.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

iconic londoniconiccontouriconic london concealerhighlighter

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft ClaritySegment

Reviews

TrustpilotBazaarvoiceJudge.me Product ReviewsJudge.meLoox Photo Reviews

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyoMailchimpOmnisend

Sales Channels

Shop

Customer Support

Gorgias

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About ICONIC LONDON

Is ICONIC LONDON a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ICONIC LONDON is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is ICONIC LONDON safe to buy from? Is it a scam?

ICONIC LONDON has a Trustpilot rating of 4.4/5 based on 2,280 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is ICONIC LONDON's EcomScout rating and what does it mean?

ICONIC LONDON has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does ICONIC LONDON generate?

ICONIC LONDON receives approximately 1.3M visits per year with estimated monthly revenue of $61.0K - $142.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ICONIC LONDON use?

We detected 2 Shopify apps on ICONIC LONDON, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Matcha BIS - 10/04" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ICONIC LONDON. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ICONIC LONDON Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: S

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