igennus.com
igennus.comigennus.com receives an EcomScout Rating of B+ (45/100), ranking #29,811 out of 483,515 Shopify stores we track. This Wellness Healthcare store attracts 567.8K visits per year with estimated revenue of $41.7K - $92.8K/mo. It offers 46 products at an average price of £20.
Store descriptionWe empower people to lead a healthier fuller life, through nutrition. Scientifically developed by our in-house team, our bioavailable supplements work in harmony with your body for superior results.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 59%, Direct 21%, GenAi 8%, SearchPaid 6%.
Product pricing: Average price of £20 (range: £12 – £35) — ≈ $26 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $407/mo in paid search ($4.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: GB (28%), US (22%), VN (7%).
Best-selling product: VESIsorb® Ubiquinol-QH Premium Coenzyme Q10 100mg, 30-90 Softgels (£29.99).
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $51M/month across 2,358 stores
- •24% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $237K+/month
- •This store outperforms 91% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •559 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Vegepa - Fish Oil with Evening Primrose Oil, High Strength Omega-3 EPA & Omega-6 GLA, 60 Softgels
£14.99≈ $19
#2Pharmepa RESTORE - 1000mg Pure EPA Omega-3 Fish Oil, High Absorption rTG Omega-3, Lemon Flavour, 60 Softgels
£29.99≈ $38
#3Methylated Super B-Complex, Vitamin B Complex with Vitamin C & Methylfolate, Sustained Release, 60-180 Tablets
£11.99≈ $15
#4Triple Magnesium Complex, Fully Reacted and Chelated Magnesium Citrate, Bisglycinate & Taurate, 60-180 Tablets
£15.99≈ $20
#5Pharmepa COMPLETE - 1000mg EPA & DHA Omega-3 plus Omega-6 GLA, 1-Month Supply, 60 Softgels
£19.99≈ $25
#6VESIsorb® Ubiquinol-QH Premium Coenzyme Q10 100mg, 30-90 Softgels
£29.99≈ $38
#7Methylated Multivitamin & Minerals with Iron for Women, with Folate, Vitamin D3 1000iu & Zinc, 60-180 Tablets
£16.99≈ $22
#8Methylated Multivitamin & Minerals for Men Enhanced with Lycopene, Vitamin D, B6 & B12, Slow Release, 60-180 Tablets
£18.99≈ $24
#9High absorption Omega-3 Wild Fish Oil, 1000mg EPA & DHA rTG Triglyceride and Astaxanthin, 180 Softgels
£34.99≈ $44
#10Advanced Hydrolysed Collagen Peptides – 100% Grass-fed Bovine Collagen Protein Powder, 40 Servings
£26.99≈ $34
≈ $26 USD
Range: £12 - £35
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$407
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| astaxanthin | 29K | $1.00 | $140 |
| vitamin b complex | 9K | $0.45 | $150 |
| vegan collagen peptidesEasy | 360 | - | - |
| igennusEasy | 340 | $0.33 | - |
| plant based collagen powderEasy | 270 | - | - |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Klaviyo Reviews
C: Mega Menu
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifySales Channels
CDN
AWS CloudFrontMarketing
Payment
Shopify PaymentsReviews
Similar Stores
View all →Trending Wellness Products
Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.
Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz
Frequently Asked Questions About igennus.com
Is igennus.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, igennus.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is igennus.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for igennus.com. However, our EcomScout rating is B+ (45/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is igennus.com's EcomScout rating and what does it mean?
igennus.com has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does igennus.com generate?
igennus.com receives approximately 567.8K visits per year with estimated monthly revenue of $41.7K - $92.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does igennus.com use?
We detected 3 Shopify apps on igennus.com, including Klaviyo Reviews, C: Mega Menu, Judge.me Ali Reviews Importer. The store uses the "igennus-healthcare-nutrition/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against igennus.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.