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The Standard Lab homepage screenshot
59/100
EcomScout Rating
Rank #4,196 of 125,360
Products
3
Category Rank
N/A

Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$47.9M/mo
Total Stores
1,661
Avg Revenue
$29K/mo
Top 10% Threshold
$253K/mo

Competition Breakdown

26%
28%
14%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $48M/month across 1,661 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $253K+/month
  • This store outperforms 89% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 436 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
62.0%
Pages/Visit
1.9
Avg. Time on Site
1m 16s
Avg. Product Price
$45

Range: $45 - $45

Rating Breakdown

Trustpilot80/100
Business Quality75/100
Revenue Performance61/100
Traffic Growth55/100
Marketing Efficiency22/100

Traffic Sources

Direct42.8%
Social35.8%
Search15.4%
Referrals5.0%
Paid Referrals0.9%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$24K

Projected annually

Trustpilot Rating

4.0

304 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
90.1%
🇬🇧United Kingdom
7.4%
🇦🇺Australia
2.5%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

nac supplementblack garlicnacthe standard lab elevate commerce ventures nac nadaged garlic

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Judge.me Product ReviewsJudge.me

Analytics

Google Analytics

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts

Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts

78
$39.99+29%
Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

73
$8.68+10%
Essential Oil for Dryer Balls, 15ml Lavender Rain, Natural Laundry Fragrance, Long-Lasting Fresh Scent, Wool Dryer Balls Ideal for Diffusers, Candle Making, Multi-Use for Home & DIY

Essential Oil for Dryer Balls, 15ml Lavender Rain, Natural Laundry Fragrance, Long-Lasting Fresh Scent, Wool Dryer Balls Ideal for Diffusers, Candle Making, Multi-Use for Home & DIY

69
$16.49+25%
SU JUABA 4 Fl Oz Tea Tree Essential Oil, 100% Natural Aromatherapy Oil for Toenail, Skin, Face, Hair, Shampoo - 118ML

SU JUABA 4 Fl Oz Tea Tree Essential Oil, 100% Natural Aromatherapy Oil for Toenail, Skin, Face, Hair, Shampoo - 118ML

68
$8.99+25%
See all trending Wellness products

Frequently Asked Questions About The Standard Lab

Is The Standard Lab a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Standard Lab is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is The Standard Lab safe to buy from? Is it a scam?

The Standard Lab has a Trustpilot rating of 4.0/5 based on 304 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is The Standard Lab's EcomScout rating and what does it mean?

The Standard Lab has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Standard Lab generate?

The Standard Lab receives approximately 1.2M visits per year with estimated monthly revenue of $64.1K - $149.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Standard Lab use?

We detected 3 Shopify apps on The Standard Lab, including ParcelWILL Order Tracking, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Elixir-1-6-2-Merged" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Standard Lab. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Standard Lab Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: S

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