illumecandles.com
illumecandles.comillumecandles.com receives an EcomScout Rating of B+ (41/100), ranking #97,338 out of 1,110,172 Shopify stores we track. This Home Fragrance Beauty & Personal Care store attracts 153.2K visits per year with estimated revenue of $9.7K - $18.9K/mo. It offers 277 products at an average price of $37.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 63%, referral 19%, paid 9%, direct 9%.
Product pricing: Average price of $37 (range: $11 – $70). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $240/mo in paid search ($2.9K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (78%), VN (12%), IN (4%).
Best-selling product: Balsam & Cedar Vanity Tin Candle ($28). Other top sellers include Woodfire Aromatic Diffuser, Fresh Sea Salt Refillable Aromatic Diffuser, Balsam & Cedar Large Boxed Crackle Glass Candle.
Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Fragrance market generates $0M/month across 651 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Fragrance stores earn $8K+/month
- •This store outperforms 94% of Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Fragrance
Best Selling Products
#1Balsam & Cedar Vanity Tin Candle
$28
#2Woodfire Aromatic Diffuser
$36
#3Fresh Sea Salt Refillable Aromatic Diffuser
$36
#4Balsam & Cedar Large Boxed Crackle Glass Candle
$68
#5Balsam & Cedar Small Boxed Crackle Glass Candle
$34
#6Woodfire Vanity Tin Candle
$28
#7Balsam & Cedar Silver Mercury Ornament Candle
$32
#8Winter White Refillable Aromatic Diffuser
$36
#9Balsam & Cedar Large Baltic Glass Candle
$70
#10Blackberry Absinthe Boxed Glass Candle Refill
$18
Range: $11 - $70
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$240
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| illume candlesEasy | 2K | $0.43 | $358 |
| illume candles amazon | 165 | - | - |
| miller candle | 114 | - | - |
| illume candles promo codes | 70 | - | - |
| buy a diffuserEasy | 44 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About illumecandles.com
Is illumecandles.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, illumecandles.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is illumecandles.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for illumecandles.com. However, our EcomScout rating is B+ (41/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is illumecandles.com's EcomScout rating and what does it mean?
illumecandles.com has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does illumecandles.com generate?
illumecandles.com receives approximately 153.2K visits per year with estimated monthly revenue of $9.7K - $18.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does illumecandles.com use?
We detected 4 Shopify apps on illumecandles.com, including Yotpo Reviews & UGC, Shop, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against illumecandles.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.