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Steelcase

in.steelcase.com

Steelcase India leads the way in creating great experiences by offering a range of architecture, furniture and technology products and services designed to help people reach their full potential.

42/100
EcomScout Rating
Rank #16,171 of 126,240
Products
25
Category Rank
N/A

Furniture Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture market generates $7M/month across 4,835 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Furniture stores earn $11K+/month
  • This store outperforms 87% of Furniture competitors
  • Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • High average order value ($253) suggests premium positioning works well
Analyzing...
Bounce Rate
51.2%
Pages/Visit
2.8
Avg. Time on Site
1m 11s
Avg. Product Price
$65282

Range: $6300 - $134048

Rating Breakdown

Marketing Efficiency86/100
Business Quality80/100
Traffic Growth40/100
Trustpilot40/100
Revenue Performance22/100

Traffic Sources

Search78.7%
Direct7.7%
Social6.5%
Paid Referrals3.4%
Referrals1.4%
Mail0.7%

Marketing & Ad Spend

Monthly Ad Spend

$91K

Google Ads estimate

Yearly Ad Budget

$1.1M

Projected annually

Trustpilot Rating

2.7

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇳India
94.4%
🇺🇸United States
2.1%
🇨🇭Switzerland
1.6%
🇪🇸Spain
1.3%
🇸🇬Singapore
0.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

steelcase leap v2steelcasesteelcase indiasteelcase chairssteelcase leap chair

Tech Stack & Apps

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Product Recommendations

Frequently Bought TogetherWiser

E-commerce Platform

Shopify

Reviews

Stamped.io Product ReviewsStamped.ioStamped.ioTrustpilotTrustpilot+3 more

CDN

AWS CloudFront

Store Design

PageFly Landing Page Builder

Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

BestOffice | Ergonomic Office Chair | Mid-Back Swivel Desk Chair | Breathable Backrest & Lumbar Support | Adjustable Height | Sponge Seat | Rolling Wheels | Dark Black | for Adults & Women

BestOffice | Ergonomic Office Chair | Mid-Back Swivel Desk Chair | Breathable Backrest & Lumbar Support | Adjustable Height | Sponge Seat | Rolling Wheels | Dark Black | for Adults & Women

82
$35.08+23%
GRUSIGN Cloud Sectional Boneless Couches for Living Room, Modular L Shaped Couch with Deep Seat Oversized Right Facing Chaise, Memory Foam Compressed Spineless 3 Seater Sofa for Apartment, Black | No Assembly Required, Deep Seat, Cat-Claw Resistant, High-Resilience Foam, Flexible Modular, Washable Covers

GRUSIGN Cloud Sectional Boneless Couches for Living Room, Modular L Shaped Couch with Deep Seat Oversized Right Facing Chaise, Memory Foam Compressed Spineless 3 Seater Sofa for Apartment, Black | No Assembly Required, Deep Seat, Cat-Claw Resistant, High-Resilience Foam, Flexible Modular, Washable Covers

75
$349.99+23%
XVD 65 Inch Convertible Loveseat Sleeper Sofa Bed with Storage Pockets & 2 Pillows - 2-in-1 Folding Couch for Small Spaces, Modern Corduroy Loveseat for Apartment, Living Room, Guest Room, Beige | 2-in-1 Convertible, Smart Storage Pocket, Premium Corduroy, Removable Cover, Two Matching Pillows, Deep Seats

XVD 65 Inch Convertible Loveseat Sleeper Sofa Bed with Storage Pockets & 2 Pillows - 2-in-1 Folding Couch for Small Spaces, Modern Corduroy Loveseat for Apartment, Living Room, Guest Room, Beige | 2-in-1 Convertible, Smart Storage Pocket, Premium Corduroy, Removable Cover, Two Matching Pillows, Deep Seats

71
$199.99+23%
39.4"Office Desk with 2Drawers&Hutch,Computer Desk with Storage Rack&Monitor Stand,Gaming desk with LED&Power Outlet,Modern Study Writing Desk for Bedroom Home Office,Small Space,Rustic Brown

39.4"Office Desk with 2Drawers&Hutch,Computer Desk with Storage Rack&Monitor Stand,Gaming desk with LED&Power Outlet,Modern Study Writing Desk for Bedroom Home Office,Small Space,Rustic Brown

70
$109.99+26%
See all trending Furniture products

Frequently Asked Questions About Steelcase

Is Steelcase a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Steelcase is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Steelcase safe to buy from? Is it a scam?

Steelcase has a Trustpilot rating of 2.7/5 based on 15 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (42/100).

What is Steelcase's EcomScout rating and what does it mean?

Steelcase has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Steelcase generate?

Steelcase receives approximately 659.1K visits per year with estimated monthly revenue of $20 - $51/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Steelcase use?

App detection data for Steelcase is being updated. The store uses the "[CLEAN] 23 Dec - Website" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Steelcase. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Steelcase Shopify store analysis • FurnitureHome & Garden • Unlikely Dropshipper • Rating: B+

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