Traffic breakdown: direct 38%.
Product pricing: Average price of $48 (range: $15 – $95). Mid-range pricing strategy.
Ad spend: Estimated $417/mo in paid search ($5.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: Garden Party Cardigan Sweater ($90). Other top sellers include Sunday Quilt Cardigan Sweater, Grandma's Cookie Tin, Puzzler Crossword Tee.
How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.