innovatethelabel.com
innovatethelabel.comDiscover indie & Latinx-owned beauty brands. Build your own beauty bundle, save more, and join community-driven beauty experiences by Innovate The Label.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1Beauty in Community Orlando by Innovate the Label
$80.00
#2BN-01 - BN-05 Limena nails
$22.00
#3EY-15 & EY-16 Gel Eyeliner Pencil by Pinky B Beauty
$18.24
#4L1-01 Lip Plumper Gloss in Agua Fresca by Alamar Cosmetics
$15.00
#5L1-11 & L1-12 Creamy, Long-Wear Lip Liner by Queen Cosmetics “On Lock”
$22.00
#6EY-01 Warm Neutrals Pigmented Eyeshadow Palette by Alamar Cosmetics
$28.00
#7L2-14 - L2-18 Hydrating Lip Syrup by Kara Beauty
$9.60
#8Alleyoop Go The Distance Lengthening & Strengthening Tubing Mascara
$22.00
#9L2-27 Diamond shimmer High Shine Gloss Queen Cosmetics
$22.00
#10L2-03 - L2-13 Girlactik Lip Paint
$24.00
Range: $6 - $80
Rating Breakdown
Traffic Sources
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Klaviyo Reviews
Judge.me Ali Reviews ImporterAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifySales Channels
A/B Testing
Payment
Shopify PaymentsReviews
Similar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz
Frequently Asked Questions About innovatethelabel.com
Is innovatethelabel.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, innovatethelabel.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is innovatethelabel.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for innovatethelabel.com. However, our EcomScout rating is C+ (28/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is innovatethelabel.com's EcomScout rating and what does it mean?
innovatethelabel.com has an EcomScout rating of C+ (28/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does innovatethelabel.com generate?
innovatethelabel.com receives approximately 128.7K visits per year with estimated monthly revenue of $3.0K - $7.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does innovatethelabel.com use?
We detected 3 Shopify apps on innovatethelabel.com, including Klaviyo Reviews, Sitemap, Judge.me Ali Reviews Importer. The store uses the "OLD Swym Copy of Dawn" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against innovatethelabel.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.