Back to Stores
Insomniavisuals homepage screenshot

Insomniavisuals

insomniavisuals.com

Founded in 2018, Insomnia is known for its forward-looking approach to grunge and alternative apparel. Insomnia pushes the boundaries of its subcultures. Free shipping on all orders over $150. DM us on IG @insomnia. We reply 24/7.

51/100
EcomScout Rating
Rank #8,513 of 125,521
Products
131
Category Rank
#3994
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.9M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $9K+/month
  • This store outperforms 83% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.4%
Pages/Visit
3.5
Avg. Time on Site
2m 10s
Avg. Product Price
$57

Range: $18 - $110

Rating Breakdown

Business Quality80/100
Revenue Performance56/100
Traffic Growth50/100
Trustpilot40/100
Marketing Efficiency22/100

Traffic Sources

Search43.4%
Direct30.9%
Social16.9%
Mail5.9%
Paid Referrals2.2%
Referrals0.6%

Marketing & Ad Spend

Monthly Ad Spend

$77

Google Ads estimate

Yearly Ad Budget

$924

Projected annually

Trustpilot Rating

2.4

41 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
63.6%
🇪🇸Spain
19.5%
🇩🇪Germany
6.8%
🇬🇧United Kingdom
3.3%
🇳🇿New Zealand
1.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

insomnia visualsinsomnia clothinginsomnia brandinsomniavisualsinsomnia clothes

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Microsoft ClarityGoogle Analytics

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Insomniavisuals

Is Insomniavisuals a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Insomniavisuals is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Insomniavisuals safe to buy from? Is it a scam?

Insomniavisuals has a Trustpilot rating of 2.4/5 based on 41 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (51/100).

What is Insomniavisuals's EcomScout rating and what does it mean?

Insomniavisuals has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Insomniavisuals generate?

Insomniavisuals receives approximately 704.4K visits per year with estimated monthly revenue of $49.5K - $114.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Insomniavisuals use?

We detected 1 Shopify apps on Insomniavisuals, including Klaviyo Reviews. The store uses the "MUSE Collection Apr 24 2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Insomniavisuals. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Insomniavisuals Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: A

Last updated: