Traffic breakdown: SearchOrganic 33%, Direct 30%, SocialOrganic 15%, Mail 12%.
Product pricing: Average price of $89 (range: $20 – $255). Mid-range pricing strategy.
Ad spend: Estimated $2.7K/mo in paid search ($32.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (96%), CA (4%).
Best-selling product: #48 Schaefer Men's Premium Home Jersey ($255). Other top sellers include Bridgeport Islanders Men's Home Jersey, Men's Adidas New York Islanders Blank Authentic Pro Home Jersey, #48 Schaefer Men's Premium Away Jersey.
How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.