Isobaa Merino
isobaa.comIsobaa Merino receives an EcomScout Rating of S (63/100), ranking #6,451 out of 776,849 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 432.5K visits per year with estimated revenue of $50.2K - $108.8K/mo. It offers 989 products at an average price of £70.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 38%, direct 18%, social 15%, paid 12%.
Product pricing: Average price of £70 (range: £30 – £110) — ≈ $88 USD. Mid-range pricing strategy.
Ad spend: Estimated $17/mo in paid search ($204/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 441 reviews. Good standing with customers.
Top markets: GB (25%), DE (22%), FR (21%).
Best-selling product: Mens Merino 150 Short Sleeve Crew (Denim) (£70). Other top sellers include Mens Merino 150 Short Sleeve Crew (Smoke), Mens Merino 180 Long Sleeve Crew (Black), Mens Merino 200 Long Sleeve Zip Neck (Navy).
Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Gear market generates $15M/month across 4,145 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Gear stores earn $56K+/month
- •This store outperforms 94% of Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •251 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Outdoor Gear
Best Selling Products
#1Mens Merino 150 Short Sleeve Crew (Denim)
£70≈ $89
#2Mens Merino 150 Short Sleeve Crew (Smoke)
£70≈ $89
#3Mens Merino 180 Long Sleeve Crew (Black)
£80≈ $102
#4Mens Merino 200 Long Sleeve Zip Neck (Navy)
£100≈ $127
#5Merino 180 Gloves (Black)
£30≈ $38
#6Mens Merino 180 Boxers (Black)
£45≈ $57
#7Mens Merino 150 Short Sleeve Crew (Petrol)
£70≈ $89
#8Merino 180 Gloves (Navy)
£30≈ $38
#9Mens Merino 200 Long Sleeve Polo Shirt (Petrol/Lime)
£110≈ $140
#10Mens Merino 180 Short Sleeve Polo Shirt (Navy)
£80≈ $102
≈ $88 USD
Range: £30 - £110
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$17
Google Ads estimate
Yearly Ad Budget
$204
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| women's donegal sweaterEasy | 28 | - | - |
Trustpilot Rating
441 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Trustpilot
OmnisendSimilar Stores
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Frequently Asked Questions About Isobaa Merino
Is Isobaa Merino a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Isobaa Merino is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Isobaa Merino safe to buy from? Is it a scam?
Isobaa Merino has a Trustpilot rating of 4.3/5 based on 441 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).
What is Isobaa Merino's EcomScout rating and what does it mean?
Isobaa Merino has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Isobaa Merino generate?
Isobaa Merino receives approximately 432.5K visits per year with estimated monthly revenue of $50.2K - $108.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Isobaa Merino use?
We detected 6 Shopify apps on Isobaa Merino, including Shop, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Isobaa Merino. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.