itsnormal.com
itsnormal.comitsnormal.com receives an EcomScout Rating of S (66/100), ranking #6,764 out of 1,125,939 Shopify stores we track. This Baby Products Baby & Kids store attracts 860.0K visits per year with estimated revenue of $112.7K - $262.9K/mo. It offers 48 products at an average price of A$148.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 31%, organic 30%, social 22%, paid 5%.
Product pricing: Average price of A$148 (range: A$30 – A$400) — ≈ $97 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 1.9/5 based on 333 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (39%), US (23%), ID (8%).
Best-selling product: Quinn (A$180). Other top sellers include Glow, Plum, Piper.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $24M/month across 11,730 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $36K+/month
- •This store outperforms 94% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •539 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
≈ $97 USD
Range: A$30 - A$400
Rating Breakdown
Traffic Sources
Trustpilot Rating
333 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About itsnormal.com
Is itsnormal.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, itsnormal.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is itsnormal.com safe to buy from? Is it a scam?
itsnormal.com has a Trustpilot rating of 1.9/5 based on 333 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).
What is itsnormal.com's EcomScout rating and what does it mean?
itsnormal.com has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does itsnormal.com generate?
itsnormal.com receives approximately 860.0K visits per year with estimated monthly revenue of $112.7K - $262.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does itsnormal.com use?
We detected 8 Shopify apps on itsnormal.com, including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against itsnormal.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.