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Jennifer & John Charleston homepage screenshot

Jennifer & John Charleston

jenniferjohn-charleston.com

Jennifer & John Charleston

67/100
EcomScout Rating
Rank #1,464 of 125,267
Products
1.8K
Category Rank
#26
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$49.6M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
51.4%
Pages/Visit
5.2
Avg. Time on Site
3m 10s
Avg. Product Price
$61

Range: $4 - $90

Rating Breakdown

Business Quality100/100
Trustpilot75/100
Revenue Performance73/100
Traffic Growth60/100
Marketing Efficiency22/100

Traffic Sources

Search76.0%
Paid Referrals11.2%
Direct8.6%
Referrals2.4%
Mail1.0%
Social0.8%

Marketing & Ad Spend

Monthly Ad Spend

$131

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
trask women's shoesEasy320$1.62-
judith shoesEasy180$0.44$26
peach shoes for womenEasy135--
american made womens shoesEasy90$2.12$15
elizabeth dressesEasy70--

Trustpilot Rating

3.3

950 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
95.3%
🇮🇩Indonesia
2.6%
🇳🇱Netherlands
1.4%
🇦🇪United Arab Emirates
0.4%
🇮🇳India
0.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

allbirds shoesjennifer & john charlestonjennifer and johndillardsdress

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Analytics

Google AnalyticsGoogle Tag Manager

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Shopify App

ParcelpanelBlockEmbedSticky

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Jennifer & John Charleston

Is Jennifer & John Charleston a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Jennifer & John Charleston is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Jennifer & John Charleston safe to buy from? Is it a scam?

Jennifer & John Charleston has a Trustpilot rating of 3.3/5 based on 950 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).

What is Jennifer & John Charleston's EcomScout rating and what does it mean?

Jennifer & John Charleston has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Jennifer & John Charleston generate?

Jennifer & John Charleston receives approximately 2.4M visits per year with estimated monthly revenue of $242.3K - $565.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Jennifer & John Charleston use?

We detected 3 Shopify apps on Jennifer & John Charleston, including ParcelWILL Order Tracking, Advanced Predictive Search, Klaviyo Reviews. The store uses the "Copy of theme impulse" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Jennifer & John Charleston. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Jennifer & John Charleston Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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