Traffic breakdown: social 32%, direct 29%, organic 25%, paid 3%.
Product pricing: Average price of £21 (range: £3 – £50) — ≈ $27 USD. Budget-friendly positioning targeting volume sales.
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Top markets: US (37%), GB (33%), IE (19%).
Best-selling product: PREORDER Goose - Crescent Bag (£38). Other top sellers include PREORDER Guinea Pig - Corduroy Crossbody bag, I'm Fine - Pigeon Embroidered Lavender T-shirt, Pigeon - Corduroy Crossbody bag.
How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.