Back to Stores
JLL Fitness homepage screenshot

JLL Fitness

jllfitness.co.uk
52/100
EcomScout

JLL Fitness receives an EcomScout Rating of A (52/100), ranking #27,328 out of 1,067,296 Shopify stores we track. This Fitness Equipment Sports & Outdoors store attracts 218.4K visits per year with estimated revenue of $15.9K - $34.5K/mo. It offers 212 products at an average price of £41.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.9K - $34.5K/mo
Est. Traffic/mo
18.2K
Products
212
Top Market
GB (52%)
Top Channel
organic (53%)
Trustpilot
3.6/5 (2,615)

Store Intelligence Summary

Traffic breakdown: organic 53%, paid 26%, direct 13%, social 4%.

Product pricing: Average price of £41 (range: £11 – £280) — ≈ $52 USD. Mid-range pricing strategy.

Ad spend: Estimated $52/mo in paid search ($624/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.6/5 based on 2,615 reviews. Good standing with customers.

Top markets: GB (52%), US (23%), IN (10%).

Best-selling product: Cardio Machine Mat (£29.99). Other top sellers include Neoprene Covered Cast Iron Kettlebells 4kg, 8kg + 12kg, Rubber Hex Dumbbells 4kg - 28kg available. Sold in Pairs, Weight Vest 15kg - 30kg.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fitness Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.4M/mo
Total Stores
685
Avg Revenue
$5K/mo
Top 10% Threshold
$99K/mo

Competition Breakdown

27%
34%
23%
7%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fitness Equipment market generates $3M/month across 685 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fitness Equipment stores earn $99K+/month
  • This store outperforms 95% of Fitness Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
  • 68 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.1%
Pages/Visit
2.3
Avg. Time on Site
50s
Avg. Product Price
£41

≈ $52 USD

Range: £11 - £280

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance31/100
Marketing Efficiency29/100

Traffic Sources

organic53.4%
paid25.7%
direct13.0%
social3.9%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$52

Google Ads estimate

Yearly Ad Budget

$624

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
jll r200 rowing machineEasy90--
jll r200Easy44--
jll ic400 pro review44--
alton gyms29--
rowing machines ukEasy12$0.13-

Trustpilot Rating

3.6

2,615 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
52.0%
🇺🇸United States
22.9%
🇮🇳India
9.9%
🇵🇰Pakistan
6.0%
🇵🇭Philippines
4.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

87
$68.39+156%
CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

87
$27.99+156%
Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

86
$32.67+142%
NordicTrack T Series

NordicTrack T Series

86
$599.00+156%
Explore all trending products

Frequently Asked Questions About JLL Fitness

Is JLL Fitness a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, JLL Fitness is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is JLL Fitness safe to buy from? Is it a scam?

JLL Fitness has a Trustpilot rating of 3.6/5 based on 2,615 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).

What is JLL Fitness's EcomScout rating and what does it mean?

JLL Fitness has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does JLL Fitness generate?

JLL Fitness receives approximately 218.4K visits per year with estimated monthly revenue of $15.9K - $34.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does JLL Fitness use?

We detected 11 Shopify apps on JLL Fitness, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fitness Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against JLL Fitness. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fitness Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

JLL Fitness Shopify store analysis • Fitness EquipmentSports & Outdoors • Unlikely Dropshipper • Rating: A

Last updated: