Traffic breakdown: organic 35%, direct 24%, social 9%, referral 8%.
Product pricing: Average price of $550 (range: $125 – $860). Positioned in the premium segment.
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Top markets: HK (68%), US (32%).
Best-selling product: THE OPEN BOOK ($125). Other top sellers include Soom Earrings, Single Drop Earring, Hollow Round Earring.
How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.